AI For Business Specialization

This specialization empowers you with the foundational knowledge of Big Data, Artificial Intelligence, and Machine Learning, demonstrating their applications across diverse business functions.

Key takeaways:

• Ethical AI: Understand the ethical implications and risks associated with AI, learn to design fair governance frameworks, and explore people management strategies for ethical AI implementation in HR.
• Data-Driven Marketing: Discover powerful marketing strategies fueled by data analytics, and leverage personalization techniques to enhance customer journeys and extend their lifecycle value.
• Real-World Insights: Learn from industry leaders at the forefront of AI and Big Data, gaining valuable insights into how these technologies are transforming the business landscape.

Upon completion, you will be able to:

• Implement ethical AI strategies for people management.
• Grasp the interconnectedness of data analytics, artificial intelligence, and machine learning.
• Confidently leverage these tools to shape and optimize your business operations.

Further Exploration:

For deeper insights, explore Professor Hosanagar’s book “A Human’s Guide to Machine Intelligence,” available on his personal website or through Penguin Randomhouse.

Applied Learning Project:

Each module culminates in an assessment, including peer-review exercises in two courses. These assessments challenge you to apply learned concepts, including data analytics, machine learning tools, and best practices for people management with AI.

Through cumulative assessments, you will develop a comprehensive understanding of AI applications, ethical governance, Big Data management, customer journey optimization, fraud prevention, and personalization technology. Ultimately, you will be equipped to develop and implement a successful AI strategy for your business.