Unlock the Power of Data Analysis
In this practical course, you’ll gain a solid understanding of the fundamental tasks involved in data analysis, including data extraction, cleaning, manipulation, and analysis. You’ll learn how to apply the OSEMN cycle, a proven framework for managing analytics projects, and explore real-world examples of how companies leverage data insights to drive informed decision-making.
What You’ll Achieve
By the end of this course, you’ll be able to:
- Define business objectives, key performance indicators (KPIs), and relevant metrics
- Apply the OSEMN framework to guide your data analysis process
- Identify and collect the right data for marketing initiatives
- Evaluate and compare different data formats and their applications
- Assess data gaps and articulate the strengths and limitations of collected data
| Module 1 | Working with Data |
| Module 2 | Obtaining and Scrubbing Data |
| Module 3 | Exploring and Modeling Data |
| Module 4 | Interpreting Data |
| Module 5 | [Optional] GenAI in Data Analytics |