Generative AI for Product Managers Specialization

Unlock the Power of Generative AI in Product Development

Generative AI is transforming the way we design and develop products, from task automation to user experience personalization. This specialization is designed to equip both new and experienced Product Managers with the skills and knowledge to harness the potential of generative AI and drive business success.

In this comprehensive program, you’ll start by understanding the difference between generative and discriminative AI. You’ll then explore real-world applications of generative AI, including popular models and tools for generating text, code, images, audio, and video.

Next, you’ll dive into the art of generative AI prompts engineering, learning techniques such as zero-shot and few-shot, as well as approaches and tools like IBM Watsonx and Spellbook. You’ll discover how to leverage generative AI to deliver better products faster, and gain hands-on experience through labs and a final project that combines product management techniques with generative AI tools and techniques.

Throughout the specialization, you’ll learn how to harness the power of generative AI to launch and deliver products that delight customers. You’ll also review successful AI product development case studies, and explore essential ethical considerations to ensure confidence from leadership.

Applied Learning Project

This specialization is designed to get you working on real-world projects that apply your new skills and knowledge. You’ll participate in a series of hands-on activities, including:

• Generating text, images, and code using generative AI
• Applying prompt engineering techniques and best practices
• Building a prediction model for used car sale prices using generative AI
• Combining product management and AI concepts to develop a product using generative AI