You’ll find out what’s in store for Course 1 and the whole certificate program. You’ll also learn about the Coursera platform, procedures, and content types, and meet other learners in the program. Then, you’ll learn about digital marketing and e-commerce basics, the tasks that people who work in these fields do, and the transferable skills you might already have. Finally, you’ll get some tips for embarking on careers in this field.
Learning Objectives
- Define the fields of digital marketing and e-commerce.
- Describe the job responsibilities of an entry-level digital marketing coordinator or e-commerce analyst (and similar job titles).
- Explain how this program will help prepare you for a career in digital marketing and e-commerce.
- Recognize in-demand skills in digital marketing and e-commerce across industries.