Having a strong online presence can be a big help for job seekers of all kinds. In this part of the course, you’ll explore how to manage your online presence. You’ll also discover the benefits of networking with other data analytics professionals.
Learning Objectives
- Explain the importance of networking with other data analysts including reference to mentorship and communication
- Apply best practices to manage a professional online presence
- Describe approaches to build an online presence as a data analyst
Create or enhance your online presence
Video: Managing your presence as a data analyst
- Online networking is becoming increasingly important, especially for data analysts who often work remotely.
- Having and maintaining a well-developed online presence can open up new opportunities.
- The next video will discuss how to get started building your online presence and how to take your online network even further.
Here are some tips for building a strong online presence as a data analyst:
- Create a professional website or blog where you can share your work, thoughts, and ideas.
- Be active on social media platforms like LinkedIn, Twitter, and GitHub.
- Connect with other data analysts and professionals in your field.
- Participate in online communities and forums.
- Attend online events and webinars.
- Share your knowledge and expertise by writing articles, creating videos, and giving presentations.
By following these tips, you can build a strong online presence that will help you connect with others in your field and advance your career.
To manage your presence as a data analyst, you need to be intentional about how you present yourself online and offline. Here are some tips:
Online
- Create a professional website or blog. This is a great way to share your work, thoughts, and ideas with the world. Be sure to include your resume, portfolio, and contact information.
- Be active on social media. Share articles, blog posts, and other relevant content. Engage with other data analysts and professionals in your field.
- Connect with other data analysts. Join online communities and forums. Attend online events and webinars.
- Share your knowledge and expertise. Write articles, create videos, and give presentations. This is a great way to establish yourself as a thought leader in your field.
Offline
- Attend industry events. This is a great way to meet other data analysts and professionals in your field. Network with people and learn about new opportunities.
- Get involved in your local data community. There are often meetups and other events happening where you can connect with other data analysts.
- Volunteer your time. This is a great way to give back to your community and gain experience. You could volunteer to mentor new data analysts or to help with data science projects.
Tips for managing your online presence
- Be consistent. Post regularly and engage with your audience.
- Be authentic. Be yourself and let your personality shine through.
- Be positive. Focus on the positive aspects of data analysis and your career.
- Be professional. Avoid posting anything that could be considered offensive or unprofessional.
- Be mindful of your privacy. Be careful about what information you share online.
By following these tips, you can manage your presence as a data analyst and build a strong reputation for yourself.
Here are some additional tips for managing your online presence:
- Use a professional profile picture and header image. Your profile picture and header image are the first things people will see when they visit your website or social media profiles. Make sure they are professional and represent you well.
- Write clear and concise bios. Your bio should be a brief overview of your experience and expertise. Be sure to include your skills, interests, and goals.
- Use keywords throughout your online presence. This will help people find you when they search for data analysts online.
- Keep your online presence up-to-date. Regularly review your website, social media profiles, and other online presence to make sure that they are up-to-date and accurate.
- Monitor your online reputation. Use Google Alerts or other tools to monitor what people are saying about you online. This will help you to identify any potential problems and address them quickly.
By following these tips, you can manage your online presence effectively and build a strong reputation for yourself as a data analyst.
Hey, it’s great to have you
back! So far we’ve covered everything from using SQL to the key aspects of data ethics. You’ve developed a huge range of skills, and
they’re all going to help you on your journey to
a career in data analytics. But you don’t have to do
everything on your own. As a data analyst, you’ll be part of a
growing data community. By building a consistent and professional online presence, you’ll be able to
connect to others in your field and
expand your network. Coming up, you’ll
learn how you can get started building your
online presence. Or if you’re already
part of the community, how you can take your online
network even further. With remote, online work
becoming more and more common, so is online networking. That means having and maintaining a well-developed
online presence could open the door to so
many new opportunities. I find myself reaching
out to people I’ve worked with throughout my
career to stay in touch, ask them questions about
their experiences, and just see what interesting
things they’re doing, and that’s only
possible because I keep up my online presence. Join me in the next
video to get started building your online
presence, and get connected!
Video: Why an online presence is important
- A consistent and professional online presence is an important tool for building a career in data analytics.
- LinkedIn is a great way to connect with other data analysts, learn and share data findings, and maybe even participate in community events.
- GitHub is a code-sharing site with an active community collaborating and sharing insights to build resources.
- LinkedIn and GitHub are two great places to start building your online presence as a data analyst.
Benefits of a professional online presence:
- Helps potential employers find you.
- Lets you make connections with other data analysts in your field.
- Allows you to learn and share data findings.
- Helps you stay engaged with the wider professional community.
- Provides you with access to job boards and recruiters.
Tips for building a professional online presence:
- Keep your LinkedIn profile up to date with your resume.
- Connect with people and build a network.
- Share exciting things happening in your professional life.
- Get endorsed for having job skills or endorse other people.
- Set up a GitHub account and start contributing to open source projects.
- Attend community events and meetups.
- Reach out to people you have something in common with and build relationships.
By following these tips, you can build a strong online presence that will help you advance your career in data analytics.
Here is a tutorial on why an online presence is important in data analytics:
Why an online presence is important in data analytics:
- Visibility: A strong online presence makes you more visible to potential employers and collaborators. When recruiters and hiring managers are looking for data analysts, they often turn to LinkedIn and other professional networking platforms. If you have an active online presence, you’re more likely to show up in their search results.
- Credibility: A well-maintained online presence can help to establish your credibility as a data analyst. By sharing your work, insights, and expertise online, you can demonstrate your skills and knowledge to the community. This can help you to build trust with potential employers and collaborators.
- Networking: An online presence makes it easier to connect with other data analysts and professionals in your field. You can join online communities, attend virtual events, and participate in discussions on social media. This is a great way to learn new things, stay up-to-date on the latest trends, and find new opportunities.
- Collaboration: An online presence can help you to collaborate with other data analysts on projects. There are many online tools and platforms that make it easy to share data, share code, and work on projects together. This is especially important for remote work, which is becoming increasingly common in the data analytics field.
How to build a strong online presence as a data analyst:
- Create a professional website or blog. This is a great way to showcase your work, share your thoughts and ideas, and establish yourself as an expert in your field. Be sure to include your resume, portfolio, and contact information on your website.
- Be active on social media. Share articles, blog posts, and other relevant content. Engage with other data analysts and professionals in your field. Use relevant hashtags to reach a wider audience.
- Contribute to open source projects. This is a great way to gain experience, learn new things, and build relationships with other data analysts.
- Attend online events and meetups. This is a great way to learn from other data analysts, network with professionals in your field, and find new opportunities.
- Get involved in the data community. There are many online and offline communities for data analysts. Get involved in these communities to learn, share, and collaborate with others.
By following these tips, you can build a strong online presence that will help you to advance your career in data analytics.
Hey again. Today,
a lot of us spend a lot of time connecting
with people online. We stay in touch with family and friends we can’t see everyday, or post about what we’re doing, eating, and watching
on social media. But our presence online
goes beyond the personal. A consistent and professional
online presence is an important tool in building
a career in data analytics. A professional online presence is important for a few key reasons. First, it can help potential
employers find you. Second, it lets you make connections with other data
analysts in your field, learn and share data findings, and maybe even participate
in community events. Keep in mind that a lot of
networking happens online now. If you aren’t keeping up
your online presence, you might be missing out on great opportunities
without even knowing it. There are lots of different professional sites
that you can take advantage of as you start building your own
online presence. For now though, we’ll focus
on LinkedIn and GitHub. LinkedIn is specifically
designed to help people make connections with
other people in their field. It’s a great way to follow
trends in your industry, learn from industry leaders, and stay engaged with the
wider professional community. And if you’re actively
looking for a new job, LinkedIn has job boards
that you can search. You can even narrow down your location to see
who’s hiring near you. Plus, job recruiters
frequently use LinkedIn to find potential data
analysts for new projects. It’s always a good idea to keep your LinkedIn profile up
to date with your resume. You might find yourself
being recruited. LinkedIn also lets you connect with people
and build a network. You can share exciting
things happening in your professional life and keep up with where
your connections go. You never know when you might end up working with someone again. With LinkedIn, you can
be endorsed for having job skills or endorse
other people. If you impress someone
at a previous job, they can let other people know just how awesome you
are to work with. GitHub, the other website I mentioned earlier, is
a little different. GitHub is part code-sharing
site, part social media. It has an active community collaborating and sharing
insights to build resources. You can talk with other
GitHub users on the forum, use the community-driven wikis, or even use it to
manage team projects. GitHub also hosts community
events where you can meet other people in the field
and learn some new things. GitHub has a lot of features
for you to check out. The best way to learn more about it is to check it
out for yourself. We’ll also be talking more about GitHub later in the program. Sometimes if you’re
looking for a new career, finding someone who has
something in common with you, like shared interests
or the same hometown, and reaching out to
them, can help a lot. Just a 15-minute
conversation with someone could set you on
the path to a new career, whether that’s on a professional networking site like LinkedIn, or at a community event
hosted by GitHub. LinkedIn has become one of the standard professional
social media sites, so it’s a good starting place for building your online presence. GitHub offers a lot of really great tools for data
analysts in the community. If you don’t already have
accounts on these sites, challenge yourself
to set them up now. Connect with other people. Share some updates about what you’re working on right now. If you’re already using LinkedIn
and GitHub, great news: we’re going to talk more
about how to enhance your existing social
media presence next time. See you soon.
Reading: Getting started with LinkedIn
Reading
Signing up
Signing up with LinkedIn is simple. Just follow these simple steps:
- Browse to linkedin.com
- Click Join now or Join with resume.
If you clicked Join now:
- Enter your email address and a password and click Agree & Join (or click Join with Google to link to a Google account).
- Enter your first and last name and click Continue.
- Enter your country/region, your postal code, and location with the area (this helps LinkedIn find job opportunities near you).
- Enter your most recent job title, or select I’m a student.
- If you entered your most recent job title, select your employment type and enter the name of your most recent company.
- If you selected self-employed or freelance, LinkedIn will ask for your industry.
- Click confirm your email address. You will receive an email from LinkedIn.
- To confirm your email address, click Agree & Confirm in your email.
- LinkedIn will then ask if you are looking for a job. Click the answer that applies. If you select Yes, LinkedIn will help you start looking for job opportunities.
If you clicked Join with resume:
- Click Upload your resume and select the file to upload.
- Follow any of the steps under Join Now that are relevant.
The Join with resume option saves you some time because it auto-fills most of the information from your resume. And just like that, your initial profile is now ready!
Including basic information in your profile
It is a good idea to take your time filling out every section of your profile. This helps recruiters find your profile and helps people you connect with get to know you better. Start with your photo. Here are some tips to help you choose a great picture for your new profile:
- Choose an image that looks like you: You want to make sure that your profile is the best representation of you and that includes your photo. You want a potential connection or potential employer to be able to recognize you from your profile picture if you were to meet.
- Use your industry as an example: If you are having trouble deciding what is appropriate for your profile image, look at other profiles in the same industry or from companies you are interested in to get a better sense of what you should be doing.
- Choose a high-resolution image: The better the resolution, the better impression it makes, so make sure the image you choose isn’t blurry. The ideal image size for a LinkedIn profile picture is 400 x 400 pixels. Use a photo where your face takes up at least 60% of the space in the frame.
- Remember to smile: Your profile picture is a snapshot of who you are as a person so it is okay to be serious in your photo. But smiling helps put potential connections and potential employers at ease.
Adding connections
Connections are a great way to keep up to date with your previous coworkers, colleagues, classmates, or even companies you want to work with. The world is a big place with a lot of people. So here are some tips to help get you started.
- Connect to people you know personally.
- Add a personal touch to your invitation message. Instead of just letting them know you would like to connect, let them know why.
- Make sure your profile picture is current so people can recognize you.
- Add value. Provide them with a resource, a website link, or even some content they might find interesting in your invitation to connect.
Finding leaders and influencers
LinkedIn is a great place to find great people and great ideas. From technology to marketing, and everything in between, there are all kinds of influencers and thought leaders active on LinkedIn. If you have ever wanted to know the thoughts of some of the most influential and respected minds in a certain field, LinkedIn is a great place to start. Following your favorite people takes only a few minutes. You can search for people or companies individually, or you can use these lists as starting points.
Top influencers on LinkedIn LinkedIn Top Voices 2020: Data Science & AI
Looking for a new position
On LinkedIn, letting recruiters and potential employers know that you are in the market for a new job is simple. Just follow these steps:
- Click the Me icon at the top of your LinkedIn homepage.
- Click View profile.
- Click the Add profile section drop-down and under Intro, select Looking for a new job.
Make sure to select the appropriate filters for the new positions you might be looking for and update your profile to better fit the role that you are applying for.
Keeping your profile up to date
Add to your profile to keep it complete, current, and interesting. For example, remember to add the Google Data Analytics Certificate to your profile after you complete the program!
Reading: Building connections on LinkedIn
Reading
Using LinkedIn to connect
A connection is someone you know and trust on a personal or professional basis. Your connections are who make up your network. And when it comes to your network, it is important to remember quality over quantity. So don’t focus on how many connections you have. Instead, make sure that everyone you connect with adds value to your network, and vice versa.
Inviting those you know versus making cold requests
Adding connections on LinkedIn is easy. You invite people to join your network, and they accept your invitation. When you send an invitation, you can attach a personal note. Personal notes are highly recommended.
A great way to increase the number of your connections is to invite classmates, friends, teachers, or even members of a club or organization you are in. LinkedIn also gives suggestions for connections based on your profile information. Here’s an example (template) that you can use to connect with a former co-worker:
Cold requests on LinkedIn are invitations to connect with people you don’t know personally or professionally. When you start to build your network, it is best to connect with people you already know. But cold requests might be the only way to connect with people who work at companies you are interested in. You can learn a lot about a company’s culture and job openings from current employees. As a best practice, send cold requests rarely and only when there is no other way to connect.
Asking for recommendations (references)
Recommendations on LinkedIn are a great way to have others vouch for you. Ask people to comment on your past performance, how you handled a challenging project, or your strengths as a data analyst. You can choose to accept, reject, show, or hide recommendations in your profile.
Here are some tips for asking for a recommendation:
- Reach out to a variety of people for a 360-degree view: supervisors, co-workers, direct reports, partners, and clients
- Personalize the recommendation request with a custom message
- Suggest strengths and capabilities they can highlight as part of your request
- Be willing to write a recommendation in return
- Read the recommendation carefully before you accept it into your profile
Sometimes the hardest part of getting a recommendation is creating the right request message. Here’s an example (template) that you can use to ask for a recommendation:
Ask a few connections to recommend you and highlight why you should be hired. Recommendations help prospective employers get a better idea of who you are and the quality of your work.
Summing it up
When you write thoughtful posts and respond to others genuinely, people in and even outside your network will be open and ready to help you during your job search.
Video: Tips for enhancing your online presence
- 3.8 billion people use social media worldwide
- Importance of having an online presence and connecting professionally
- Consider privacy settings and what potential employers or colleagues might see on your social media profiles
- Delete or adjust posts and photos that may not align with your professional image
- Utilize archive functions and mass delete options on platforms like Facebook and Instagram
- Ensure content and language are family-friendly and appropriate
- Use a professional profile picture, especially on LinkedIn
- Curate posts for different platforms, separating personal and professional updates
- Online presence can impact real-life job opportunities, so be mindful of what you share
- Seek feedback from respected professionals to enhance your online presence and make connections within your industry.
Tips for Enhancing Your Online Presence in Data Analytics
In today’s digital world, it’s more important than ever to have a strong online presence. This is especially true for data analysts, who are in high demand and need to be visible to potential employers and clients.
Here are some tips for enhancing your online presence in data analytics:
1. Create a professional website.
Your website is your home base on the internet, so it’s important to make sure it’s well-designed and informative. Include a brief bio, your skills and experience, and links to your social media profiles and other relevant content.
2. Write blog posts and articles.
Sharing your knowledge and insights through writing is a great way to establish yourself as an expert in your field. Write about topics that are relevant to data analytics and that you’re passionate about. You can publish your blog posts on your own website or on other platforms like Medium or LinkedIn.
3. Be active on social media.
Social media is a powerful tool for connecting with other data analysts and potential employers. Share interesting articles, participate in discussions, and post about your own work. Be sure to use relevant hashtags so that people can find your content.
4. Contribute to open source projects.
Contributing to open source projects is a great way to gain experience, learn new skills, and network with other data analysts. There are many open source data analytics projects to choose from, so find one that interests you and start contributing.
5. Attend meetups and conferences.
Attending meetups and conferences is a great way to network with other data analysts and learn about the latest trends in the field. Be sure to participate in discussions and introduce yourself to new people.
6. Build relationships with other data analysts.
One of the best ways to enhance your online presence is to build relationships with other data analysts. Follow them on social media, comment on their blog posts, and reach out to them directly. The more people you know in the field, the more likely you are to hear about opportunities.
7. Be consistent.
The key to enhancing your online presence is to be consistent. This means regularly publishing new content, engaging with others on social media, and attending industry events. It may take some time to see results, but if you’re consistent, you’ll eventually build a strong online presence that will help you achieve your career goals.
Here are some additional tips that are specific to data analytics:
- Showcase your work on GitHub. GitHub is a popular platform for hosting and sharing code. You can use it to showcase your data analytics projects and skills.
- Share your data visualizations on Tableau Public or another data visualization platform. Data visualizations are a great way to communicate complex data insights in a clear and concise way.
- Participate in data analytics challenges on Kaggle or other platforms. Data analytics challenges are a great way to test your skills and learn from other data analysts.
- Become a speaker or panelist at data analytics events. Speaking at events is a great way to share your knowledge and expertise with others.
By following these tips, you can enhance your online presence and establish yourself as a leading data analyst in your field.
Hello. Let’s talk
about social media. Today, there’s 3.8 billion people using social
media around the world. There’s a good chance
you probably already have an online
presence. That’s great. It means you’re already
connecting with people online, maybe even professionally
on websites like LinkedIn. If you aren’t, getting started is as easy as signing up today. But there’s some
really easy ways you can enhance your
online presence even more and use your
existing profiles to build your
professional identity. One of the first things you should ask yourself
when looking at your new or existing
online presence is this: would you be okay with
potential employers and colleagues seeing your
social media profiles? Try putting yourself
in their shoes. When a potential employer is looking at your public profiles, they’re asking themselves
if you’re the right person to represent their
company and values. Is there anything on
your current accounts that could make them
think otherwise? If you want to limit
what you share, be sure to check the privacy
settings on your accounts. If they’re set to public, anyone can see
everything you post. You can also make specific
photos or albums private, but remember this doesn’t
erase them from the internet. Keep in mind, changing
your privacy settings doesn’t necessarily keep
all of your posts secure, so you should always think
carefully before you post. Now the best way to make
sure that your posts and photos are appropriate
and professional is to delete any
that you wouldn’t want your future boss to see. If you’re getting ready to upload photos for the first time, think about how those pictures represent you before
posting them. Feel free to back up these photos for your personal files, but maybe don’t put them
on Facebook or Instagram. Speaking of Facebook
and Instagram, there are some easy
options for deleting posts on these platforms. Both Facebook and Instagram have an archive function that allows you to remove posts
from your profile. You can even mass delete
posts on Facebook. While you’re at it,
check your Twitter. Your social media profiles
are probably connected, so it’s important to make
sure that they’re all representing you the way you want to be seen
professionally. A good rule of thumb: your posts should
be family-friendly. This goes for photos
and text posts. Check to make sure
your content and language is appropriate
for the whole family. While you’re working on
enhancing your online persona, a professional profile
picture is a great touch. Even if your account
is set to private, recruiters will likely still be able to see your
profile picture. Having a photo for
your LinkedIn profile is important because it significantly increases your chances
of being contacted. Make your profile picture
one that represents your professional side in
the best way possible. Once you’ve gotten your
profiles up and running, post mindfully. Think about the professional image you are trying to create and stick to it. This means curating posts
for different platforms. Decide which platform you want to use for
family and friends, like Facebook and
Instagram, and keep updates about your personal
life on those platforms. Use professional platforms,
like LinkedIn, for posts related to your work life and building professional
relationships. A huge number of companies
and hiring managers use online sources to
identify and pick candidates. So it’s important to make sure that your online presence has a positive impact
on your real life. Make sure your online
presence is job appropriate by making
your accounts private, deleting posts you
wouldn’t want your boss or colleagues to see, and
posting mindfully. Don’t be afraid to ask
someone you respect professionally to take a look
and give you some feedback. That can be a big help in
building that online presence and using it to make connections within your professional
community. Now that we’ve built and
enhanced our online presence, let’s learn more about
building networks and reaching out to other professionals.
See you soon.
Practice Quiz: Self-Reflection: Adding Kaggle to your online presence
Reading
Overview
Now that you have been introduced to the Kaggle platform, you can pause for a moment and apply what you are learning. In this self-reflection, you will consider your thoughts about your online presence and respond to brief questions.
This self-reflection will help you develop insights into your own learning and prepare you to connect your knowledge of Kaggle to your goals for your online presence. As you answer questions—and come up with questions of your own—you will consider concepts, practices, and principles to help refine your understanding and reinforce your learning. You’ve done the hard work, so make sure to get the most out of it: This reflection will help your knowledge stick!
Get social on Kaggle
As you get more familiar with the career options available to data analysts, you’ll find that it’s important to have an online presence. By engaging with the data community online, you can ask questions, learn new skills, and demonstrate your achievements to potential employers.
You’ve already covered several ways that you can build your online presence, from LinkedIn to GitHub to Medium. To develop a stronger connection to the data community and interact with fellow data professionals and enthusiasts, you can also build an online presence on Kaggle.
In addition to datasets, Kaggle has micro-courses, competitions, forums, and a large community of users. With the Kaggle Progression System, you track your progress and growth within the platform and demonstrate your data skills and savvy to employers and colleagues.
Profile features
To start on Kaggle, you should set up a profile. Your Kaggle profile page is a collection of all of your work and accomplishments on Kaggle. Check out an example profile page to explore how a profile can be used to share information: Heads or Tails
As you browse the Kaggle profile for Heads or Tails, you can also observe the work they did to reach high ranks in each category. They also include links. For example, they include a link from their profile to their personal blog and videos. This allows them to share their Kaggle profile with prospective employers in order to highlight their skills and progress.
Building up your Kaggle profile, or any other form of social media presence, takes time. Being patient with your progress and engaging consistently will draw more attention to your work.
Before moving into the next section, take a few minutes to look at different Kaggler profiles, and think about what they’re doing that inspires you. If you encounter a profile of someone whose work you’d like to follow, click the Follow User button on their profile.
How to get started
To make it easier to get started on Kaggle, begin by reviewing how the Kaggle community operates. You can do this by reading through their Community Guidelines and checking out their Getting Started on Kaggle YouTube playlist. Then, spend time exploring through the Kaggle Winner’s blog posts and checking out the Learn section. When you are ready to reflect, copy the url of a blog post that resonates with you, and be ready to share it in the upcoming discussion activity.
Reflection
Consider Kaggle’s community features and how you might use social media yourself:
- How might you use interactive notebooks and the data community (specifically the curated blog posts and learn section) to expand your understanding of real-world data sets?
- How can you use Kaggle to help improve your social media impact and meet your professional goals, and how could your impact compare to the goals outlined in the chosen blog article?
- Imagine your ideal data analyst social media presence. What would you like to put on your profile? What type of data set would you like to create and share through your Kaggle profile?
Reflect on your professional social media goals and think about how you can enhance your Kaggle profile to establish an online presence.
Now, paste the url address of the blog for reference and write 2-3 sentences (40-60 words) in response to each of these questions. Type your response in the text box below.
How might you use interactive notebooks and the data community (specifically the curated blog posts and learn section) to expand your understanding of real-world data sets?
I can use interactive notebooks to explore real-world data sets in a hands-on way. I can also read curated blog posts and learn section to learn about different data science techniques and how to apply them to real-world problems.
How can you use Kaggle to help improve your social media impact and meet your professional goals, and how could your impact compare to the goals outlined in the chosen blog article?
I can use Kaggle to share my data science work with a wider audience. I can also participate in Kaggle competitions to improve my data science skills and network with other data scientists. My impact on Kaggle could be similar to the goals outlined in the chosen blog article, which are to “help people learn data science,” “build a community of data scientists,” and “make data science more accessible.”
Imagine your ideal data analyst social media presence. What would you like to put on your profile? What type of data set would you like to create and share through your Kaggle profile?
My ideal data analyst social media presence would be informative and engaging. I would want to share my data science work, as well as insights and tips on data science. I would also want to create and share data sets that are useful to other data analysts.
Reflect on your professional social media goals and think about how you can enhance your Kaggle profile to establish an online presence.
My professional social media goals are to share my data science work, build a network of data scientists, and learn from other data scientists. I can enhance my Kaggle profile by participating in Kaggle competitions, writing blog posts about my data science work, and sharing data sets that I have created.
Blog URL: https://www.kaggle.com/learn/data-science-for-beginners
Build a data analytics network
Video: Networking know-how
Networking is essential for career success, especially in the field of data analytics. There are many ways to network, including attending meetups, following industry leaders on social media, listening to data analytics podcasts, and joining online communities. In the next video, we will discuss how to find a mentor, which is one of the most effective ways to network.
Searching on job boards is the most effective way to connect with fellow data analysts.
False
Networking is the most effective way to connect with fellow data analysts. When you’re networking, you can meet other professionals and participate in industry-related groups.
Networking can take which of the following forms? Select all that apply.
Meet in person with someone in your field
Participate on an online forum dedicated to a topic in your field
Meet online with someone in your field
Networking can involve meeting with someone in person or online, as well as participating in an online forum.
Which profession does
the best networking? The fishing industry. But in all seriousness, the work we do has everything
to do with people. Once you’ve learned
the skills and developed a strong portfolio, the next step is to connect with people in your profession or industry who can help you use those strengths
to build a career. In this video, we’re going
to talk about networking. Networking can be called professional
relationship building. It’s all about meeting
people both on and offline and building
relationships with them. Networking will help
you meet people who are similar
and different from you and also stay current with what’s going on in your fields. Even within the
organization you’re in, you want to network
with other teams to better understand the
projects you’re working on. Here’s the truth, lots of the best opportunities
aren’t posted on job boards. They’re out there
in the real world. Problems waiting to be solved, innovations just waiting
for inspiration. Building your network
with other data analysts could really increase your odds of breaking into the field. Actually, networking with any industry professionals
can help you do that. Here’s a few things
you can start with, search for public
meetups in your area. There’s usually at least
one in every major city. Just google data
analytics meetups near you or search on meetup.com. Then you can learn more
about different types of data analytics or share your interest with other
people in the field. It’s also good to remember that we live in a digital world, so don’t feel confined
to in-person networking. Some of the best data
analysis influencers are on social media. Follow interesting companies or thought leaders on
LinkedIn, Twitter, Facebook, and Instagram,
interact with them, and share their content. If there’s a post you like, maybe leave a comment
explaining why. Digital networking can take
you anywhere these days. On top of that,
there’s also plenty of great data podcasts to follow, Not only can they
help you stay up to date with how the
industry is evolving, but hearing the concepts
repeated over time, can help build your confidence
in your own knowledge. There’s also a ton of blogs and online communities
like O’Reilly, Kaggle, KDnuggets, GitHub and Medium, that can help you connect
with peers and experts. The possibilities are virtually limitless when it comes
to building your network. In our next video, we’ll talk about one of the most effective methods,
finding a mentor. Trust me, you don’t
want to miss this.
Reading: Developing a network
Reading
In this reading, you will be introduced to online and in-person opportunities to connect with other data analysts. This is part of how you develop professional relationships, which is very important when you are just starting out in your career.
Important note for this reading
- In-person gatherings may be restricted in your area due to the global COVID-19 pandemic. Follow the guidelines of your local health officials if you decide to attend an in-person meeting. We hope in-person meetings can soon resume safely.
- Links shared in this reading are provided as examples only and are subject to change. Google doesn’t sponsor or endorse them specifically.
Online connections
If you spend a few hours on social media every day you might be totally comfortable connecting with other data analysts online. But, where should you look if you don’t know any data analysts?
Even if you aren’t on social media and just created your LinkedIn profile yesterday, you can still use your online presence to find and network with other data analysts.
Knowing where to look is key. Here are some suggestions on where to start online:
- Subscriptions to newsletters like Data Elixir. Not only will this give you a treasure trove of useful information on a regular basis, but you will also learn the names of data science experts who you can follow, or possibly even connect with if you have good reason to.
- Hackathons (competitions) like those sponsored by Kaggle, one of the largest data science and machine learning communities in the world. Participating in a hackathon might not be for everyone. But after joining a community, you typically have access to forums where you can chat and connect with other data analysts.
- Meetups, or online meetings that are usually local to your geography. Enter a search for ‘data science meetups near me’ to see what results you get. There is usually a posted schedule for upcoming meetings so you can attend virtually to meet other data analysts. Find out more information about meetups happening around the world.
- Platforms like LinkedIn and Twitter. Use a search on either platform to find data science or data analysis hashtags to follow. You can also post your own questions or articles to generate responses and build connections that way. At the time of this writing, the LinkedIn #dataanalyst hashtag had 11,842 followers, the #dataanalytics hashtag had 98,412 followers, and the #datascience hashtag had 746,945 followers. Many of the same hashtags work on Twitter and even on Instagram.
- Webinars may showcase a panel of speakers and are usually recorded for convenient access and playback. You can see who is on a webinar panel and follow them too. Plus, a lot of webinars are free. One interesting pick is the Tableau on Tableau webinar series. Find out how Tableau has used Tableau in its internal departments.
In-person (offline) gatherings
In-person gatherings are super valuable in a digitized world. They are a great way to meet people. A lot of online relationships start from in-person gatherings and are carried on after people return home. Many organizations that sponsor annual gatherings also offer virtual meetings and resources during the rest of the year.
Here are a few suggestions to find in-person gatherings in your area:
- Conferences usually present innovative ideas and topics. The cost of conferences vary, and some are pricey. But lots of conferences offer discounts to students and some conferences like Women in Analytics aim to increase the number of under-represented groups in the field. Leading research and advisory companies such as Gartner also sponsor conferences for data and analytics. The KDNuggets list of meetings and online events for AI, analytics, big data, data science, and machine learning is useful.
- Associations or societies gather members to promote a field like data science. The Digital Analytics Association. The KDNuggets list of societies and groups for analytics, data mining, data science, and knowledge discovery is useful.
- User communities and summits offer events for users of data analysis tools; this is a chance to learn from the best. Have you seen the Tableau community?
- Non-profit organizations that promote the ethical use of data science and might offer events for the professional advancement of their members. The Data Science Association is one example.
Key takeaways
Your connections will help you increase your knowledge and skills. Making and keeping connections is also important to those already working in the field of data analytics. So look for online communities that promote data analysis tools or advance data science. And if available where you live, look for meetups to connect with more people face-to-face. Take advantage of both routes for the best of both worlds! It is easier to have a conversation and exchange information in-person, but the key advantage of online connections is that they aren’t limited to where you live. Online communities might even connect you to an international crowd.
Video: Benefits of mentorship
Mentors and sponsors are important for career success. Mentors provide guidance and support, while sponsors advocate for you and help you advance in your career. To find a mentor, identify your strengths and challenges, and look for someone who has the experience and skills to help you grow. To find a sponsor, commit yourself to doing your best work and be open to connecting with people who have influence.
It was Maya Angelou
for Oprah Winfrey. Steven Spielberg for JJ Abrams. And Warren Buffett
for Bill Gates. It’s a mentor, and
having one can have a huge impact on your career
and your life in general. Basically, a mentor is a professional who shares
their knowledge, skills, and experience to
help you develop and grow. About 3 out of 4 people
think that having a mentor is an important part of professional development. But studies found only 37
percent actually have a mentor. As a data analyst, you’re not required
to have a mentor, but those who find a good
one never forget them. Mentors come in many forms. They can be trusted
advisors, sounding boards, critics, resources
or all of the above. Sometimes the relationship
happens naturally, but usually you need to formally
ask them to mentor you because they might not know you’re interested in
their mentorship. I’ve tried to seek out mentors at every stage of my career, from school to my
current role at Google. It’s always good to make sure your mentors have the time
to support your growth and it’s just as
important for you to keep up a professional
relationship with them. On top of a mentor, a sponsor can also help you
in your career development. But we’ll talk more
about that a bit later. It’s very important to figure out what you’re looking
for in a mentor. This will help narrow down your list of potential
professionals. Try thinking about
your strengths and challenges at work
and how you’d like to grow as a data analyst. And share that openly with
potential mentors! It’s also great to think about shared experiences
or common ground. Maybe you’re a veteran
who would benefit from the guidance of a data
analyst for the military. Or maybe you just think
you could really benefit from talking with someone
from your hometown. There’s no one right way to
find the perfect mentor. Your mentor doesn’t even
have to work with you. If there’s no one
you can connect with in your current
work environment, you can find mentors anywhere from a social
media platform, networking event or
mentor matching program. For instance, websites
like Score.org and MicroMentor.org and an
app called Mentorship allow you to look for specific credentials
that match your needs. You can then arrange
dedicated times, maybe on the platform, to meet
up or talk on the phone. Personally, I like
reaching out with a friendly email or message on a professional
networking site. If you go this route, take some time to describe
your career goals and how they might align
with their own experiences. Try mentioning some things you particularly like about their
work or published content. From there you can easily
suggest a coffee chat, virtual meetup, or email
exchange to get things going. Once you’ve had a few exchanges, be sure to check
in with yourself. Make sure it’s a natural fit and you’re getting
everything you need. It’s also a good idea
to check in with your mentor to make sure it’s
working well for them too. Remember, this is a partnership. You and your mentor are
equal participants. The more authentic and honest you are about it, the
better it will go. For example, it’s
always a good idea to share your gratitude for
their time and effort. Now, while a mentor
will help you gain critical skills and navigate
challenges at work, a lot of people find that having a sponsor can take their
career even further. A sponsor is a professional
advocate who’s committed to moving a sponsee’s career
forward with an organization. To understand the difference
between these two roles, think of it like this. A mentor helps you skill up, a sponsor helps you move up. Having the support of a sponsor is like having a safety net. They can give you the confidence
to take risks at work, like asking for a new
assignment or promotion. Let’s talk about how
you get a sponsor. Well, unlike mentors, you don’t get to choose the sponsor. The sponsor almost
always chooses you. The best course of
action is to commit yourself to doing your
best work at all times. There’s a good
chance someone with influence will take notice. Now that we’ve seen
the importance of networking in relationships, it’s a good idea to take
some proactive steps. First, build and nurture
your LinkedIn presence. Next, look at your current
social media presence and make sure it’s
helping you put your best foot forward. Finally, always be open to connecting with peers
and colleagues. You never know what great things a conversation
will bring.
Video: Rachel: Mentors are key
Rachel emphasizes the importance of having mentors throughout one’s career. She shares that her mentors have guided her through tough decisions, helped her navigate her organization, and helped her make sense of jumbled thoughts. She believes that the most important thing to look for in a mentor is someone you get along with, trust, and feel comfortable sharing deep thoughts with. She is now excited to pay that forward and share her wisdom with others as a mentor.
Here are some key takeaways from Rachel’s story:
- Mentors can provide guidance, support, and advocacy throughout your career.
- Look for mentors who you get along with, trust, and feel comfortable sharing deep thoughts with.
- Schedule regular time to touch base with your mentor and discuss your career goals, challenges, and decisions.
- Be open to learning from your mentor’s experiences and mistakes.
- Consider paying it forward by becoming a mentor to others.
Hi. My name is Rachel, and I’m the business systems and
analytics lead at Verily. I’ve been lucky enough to have some really great mentors over the course of my
career, and I cannot emphasize enough how important
it is to have someone in your corner as you’re
navigating all of the different ins and
outs of your career. For me, I have had some
wonderful mentors who have guided me through some really tough
career decisions, starting way back at
the very beginning. My first mentor was a
professor at school, and this professor gave
me wonderful advice of how to follow my dreams and how to lean into what
I was interested in. I think it’s very important to also have great mentors at work. My mentor helps me navigate all the ins and outs
of my organization, all the ins and outs of
the politics sometimes, and also helps me make
decisions on what to do next. It’s nice to have a mentor who’s outside of what’s going on, but it’s also really
nice to sometimes have a mentor who understands
the environment. I catch up with my
mentor regularly just to touch base, just to see how we’re doing, to maintain a relationship, but I specifically
will schedule time with my mentor when
I’m wrestling with some sort of tough question or when I have a pivotal
moment coming up. For example, I’ve had some
great conversations with my mentor about whether I really lean in on the finance
side of my career or whether I want to lean in on the IT side and the system side, and helping make some of those
decisions about where to focus and what to
take some classes in, what to continue education on, and where to lean in
with upcoming projects. Talking that through
with somebody has really helped me make sense of some jumbled thoughts and figure out where to go next. I think the most important thing to look for in a mentor is somebody who you will get along with and somebody
that you trust. This is a person that you
are going to go to with some of potentially the toughest
choices of your career, looking to them for guidance and for help
and for support. My most successful mentors, the most successful mentoring
relationships that I’ve had, have been with people who I’m close to personally or professionally and
who I trust and who I feel comfortable sharing potentially deep thoughts with, and a lot of potentially sensitive details
about what I’m thinking, what I’m going through,
and what I want so that they can
help me make sense of that and figure
out what to do. I love now that I can pay that forward and share
some of the wisdom that I’ve learned
from my mentors and from some of the experiences
that I’ve had in my career and help share that with someone
else so that they can navigate some of
their same decisions and some of those
same situations, and hopefully learn from some of my experiences and
some of my mistakes, and helping pay that
forward is what’s really exciting about
being a mentor.
Course challenge
Reading: Glossary: Terms and definitions
Quiz: *Course challenge*
Scenario 1, questions 1-5
You’ve been working at a data analytics consulting company for the past six months. Your team helps restaurants use their data to better understand customer preferences and identify opportunities to become more profitable.
To do this, your team analyzes customer feedback to improve restaurant performance. You use data to help restaurants make better staffing decisions and drive customer loyalty. Your analysis can even track the number of times a customer requests a new dish or ingredient in order to revise restaurant menus.
Currently, you’re working with a vegetarian sandwich restaurant called Garden. The owner wants to make food deliveries more efficient and profitable. To accomplish this goal, your team will use delivery data to better understand when orders leave Garden, when they get to the customer, and overall customer satisfaction with the orders.
Before project kickoff, you attend a discovery session with the vice president of customer experience at Garden. He shares information to help your team better understand the business and project objectives. As a follow-up, he sends you an email with datasets.
Reviewing the data enables you to describe how you will use it to achieve your client’s goals. First, you notice that all of the data was collected by Garden employees using their own resources. What type of data does this describe?
First-party data
This describes first-party data, which is collected by an individual or group using their own resources.
Scenario 1 continued
Next, you review the customer satisfaction survey data. To use the template for the customer satisfaction survey data, click the link below and select “Use Template.”
Link to template: Customer Satisfaction Survey data
The question in column E asks, “Was your order accurate? Please respond yes or no.” What kind of data is this?
Boolean data
This is Boolean data, which has only two possible values, such as yes or no.
Scenario 1 continued
Now, you review the data on delivery times and the distance of customers from the restaurant.
To use the template for the dataset, click the link below and select “Use Template.”
Link to template: Delivery Times/Distance
The data in column D is an example of nominal data.
False
The data in column D is an example of continuous data, which can be measured.
Scenario 1 continued
The next thing you review is the file containing pictures of sandwich deliveries over a period of 30 days. This is unstructured data, which means what?
It’s not organized in an easily identifiable manner.
Unstructured data is not organized in an easily identifiable manner.
Scenario 1 continued
Now that you’re familiar with the data, you want to build trust with the team at Garden. You decide to impress them by taking the initiative to reach out to your social media followers. You explain that Garden is a new client, and you show them the pictures of Garden’s sandwich deliveries from the client file. Then, you ask them if they have any photos of sandwich deliveries that you can evaluate.
This is an example of going above and beyond expectations and a great way to build trust.
False
Scenario 2, questions 6-10
You’ve completed this program and are interviewing for a junior data scientist position at a company called Sewati Financial Services.
Click below to review the job description:
So far, you’ve successfully completed the first interview with a recruiter. They arrange your second interview with the team at Sewati Financial Services.
Click below to read the email from the human resources director:
You arrive 15 minutes early for your interview. Soon, you are escorted into a conference room, where you meet Kai Harvey, the senior manager of strategy. After welcoming you, he begins the behavioral interview.
Consider and respond to the following question. Select all that apply.
Our data analytics team often surveys clients to get their feedback. If you were on the team, how would you ensure the sample is representative of the population as a whole?
Make sure the sample is chosen at random
Use a randomized sample of the population that includes all genders.
Include clients with disabilities in the survey sample.
Choosing participants at random, including people with disabilities, and including people of all genders help ensure a survey sample represents the population as a whole.
Scenario 2 continued
Consider and respond to the following question. Select all that apply.
Our data analytics team often uses external data. Where can you locate useful external data?
Government sources
Other financial businesses
A professional finance association
External data can come from a variety of places. This may include other businesses, government sources, professional associations, and more.
Scenario 2 continued
Consider and respond to the following question. Select all that apply.
Our analysts often work within the same spreadsheet, but for different purposes. What tools would you use in such a situation?
Sort the data to make it easier to understand, analyze, and visualize
Freeze the header rows
Filter to show only the data that meets a specific criteria
Sorting, filtering, and freezing header rows enable data analysts on the same team to use the same dataset for different purposes.
Scenario 2 continued
Next, your interviewer wants to better understand your knowledge of basic SQL commands. He asks: How would you write a query that retrieves only data about people with the last name Hassan from the Clients table in our database?
SELECT * FROM Clients WHERE last_name = 'Hassan';
To write a query that retrieves only data about people with the last name Hassan from the Clients table, type SELECT * FROM Clients WHERE last_name=’Hassan’.
Scenario 2 continued
For your final question, your interviewer explains that Sewati Financial Services needs its clients’ trust, and this is an important responsibility for the data analytics team.
He asks you to identify which data analytics practice involves preserving a data subject’s information and activity any time a data transaction occurs.
Data privacy
Data privacy involves preserving a data subject’s information and activity any time a data transaction occurs.
Video: Congrats! Course wrap-up
The next course in the data analytics program will focus on cleaning and processing data for analysis. This is the last step before you start analyzing your data. The course will cover the following topics:
- Integrity and data analytics
- Basic data cleaning skills
- Data cleaning in SQL
- Verifying and reporting data cleaning results
- Adding data to your resume
The course will be led by Sally, a Performance Measurement and Analytical Lead at Google.
Welcome back. Before we get started, let’s take a moment
to celebrate how far you’ve come and everything you’ve learned in this course. You’re almost halfway
through this program. Thanks for sticking with it. So far you’ve learned about data types and
data structures and discovered the importance of bias and credibility
in data preparation and analysis. We also explored databases, different ways
to organize and protect your data and even how to join the data
analytics community. All of this will help you
prepare your data for the next step in the data
analysis life cycle: processing. Processing your data to make
sure that it’s clean and complete is the last step you take
before you start analyzing it. And that’s exactly what
the next course is all about. I’m excited to reintroduce fellow Googler,
Sally, Performance Measurement and Analytical Lead. She’s going to be your guide
throughout this next course, which is all about cleaning and
processing your data for analysis. Coming up, you’re going to learn
about integrity and data analytics, basic data cleaning skills and
data cleaning in SQL. We’ll also learn how to verify and
report your data cleaning results and, if you’re up for it,
adding data to your resume. Before you go, let me just say one more
time: fantastic job! When you’re ready, you can go ahead and
start the next course. Sally will be there to
guide you through it.