You’ll practice creating and presenting data stories in an ethical, accessible, and professional way. You’ll also explore advanced data visualization techniques in Tableau.
Learning Objectives
- Create dynamic visualizations with Tableau while using interactive and motion elements
- Use data visualizations to explain technical concepts to non-technical audiences
- Alter data visualizations to fit different audiences needs with regard to the overall story
- Create visualizations with Tableau that share the story of a dataset
- Recognize the importance of being ethically true to dataset in data visualizations
- Identify techniques for making accessible dashboards, decks, and charts with Tableau
- Present a story
- Video: Welcome to module 4
- Reading: Tableau Public overview
- Reading: How to sign on to Tableau Public
- Video: The visualization life cycle
- Reading: Download your datasets and begin presenting with Tableau
- Reading: Follow-along guide: Work with Tableau, Part 1
- Video: Work with Tableau, Part 1
- Practice Quiz: Test your knowledge: Present a story
- Advanced Tableau
- Reading: Follow-along guide: Work with Tableau, Part 2
- Video: Work with Tableau, Part 2
- Video: Drew: Explore the possibilities of data
- Practice Quiz: Activity: Design a bar graph that tells a story in Tableau Public
- Reading: Activity Exemplar: Design a bar graph that tells a story in Tableau Public
- How the exemplar meets the criteria
- Reading: Follow-along guide: Craft compelling stories with Tableau
- Video: Craft compelling stories with Tableau
- Reading: The top five data visualization resources
- Reading: Follow-along guide: Present like a pro with Tableau
- Video: Present like a pro with Tableau
- Practice Quiz: Activity: Build an interactive dashboard in Tableau Public
- Reading: Activity Exemplar: Build an interactive dashboard in Tableau Public
- Practice Quiz: Test your knowledge: Advanced Tableau
- Review: Data visualization and presentations
Present a story
Video: Welcome to module 4
This video focuses on creating data visualizations for presentations, emphasizing accuracy, inclusivity, and audience engagement. Key skills covered include:
- Accurate representation: Techniques for visualizing data truthfully and avoiding misinterpretations.
- Accessibility: Making visualizations inclusive for diverse audiences with different abilities.
- Tableau: Using Tableau software to create dynamic and interactive visuals that tell stories and explain complex concepts.
- Chart selection: Choosing the right graphic or chart type for your data and message.
- Presentation context: Providing clear context and explanations alongside your visualizations.
- Presentation order and timing: Sequencing and pacing your visualizations for optimal impact.
Mastering these skills will make you a data professional who can effectively communicate insights and tell compelling data stories that resonate with your audience.
We’ve reached the final practice of EDA,
presenting. As we discuss, visualizing and presenting don’t necessarily come at
the end of your data exploration. You may create visuals of your own data
throughout the data analysis process. The practice of visualizing your data
will help you discover insights and further your own understanding. The presenting practice of EDA is
an important part of both the analyze and execute phases of the PACE framework. Sometimes you’ll create visualizations to
analyze the data during the analyze phase. At other times you will utilize
data visualizations as part of executing an algorithm. In this video, we will focus on
designing data visualizations for the purpose of presenting. In this course, we’ll discuss
concepts such as accessibility, Tableau basics, dashboards,
and data visualizations. You may recall some of these concepts from
the Google Data Analytics Certificate. If you’d like, take a few minutes to
review that content before moving ahead. Coming up, you will learn how to
improve your data visualization skills. The accurate representation of data is
one of the most important aspects of a successful presentation. You’ll learn specific techniques for making data visualizations that
represent the data with precision. Another aspect of designing successful
data visualizations is ensuring they are inclusive. We will talk about tips and techniques for making your data visualizations
accessible to a diverse audience. You will also learn about the data
visualization platform, Tableau. Tableau is a versatile data visualization
software primarily used for presenting data to inform and
improve businesses. Using the software, you’ll learn how
to create data visualizations that tell stories and explain technical
concepts to non-technical audiences. You’ll learn to create dynamic
visualizations with interactive and motion elements and to alter visualizations
based on different audiences’ needs. We will also discuss how to choose
the right graphic or chart, give context during presentations,
and select the proper order and timing for
your data visualizations while presenting. Data professionals often need to
create data visualizations and deliver presentations. That’s why we’ll discuss the most
important skills to help you thrive in this area. After all, you want your audience
to understand your data story. As a data professional, you will have
an opportunity to tell data-driven stories that change your team, department,
company, industry, or even the world. Now, let’s get started.
Reading: Tableau Public overview
Reading: How to sign on to Tableau Public
Video: The visualization life cycle
Summary:
This passage explains the iterative process of creating data visualizations, using an example of building a map showing rental properties in Athens with specific criteria. It highlights the decisions made along the way, from choosing the type of graph (map) to filtering data and formatting for clarity and accessibility.
Key points:
- Iterative process: The final visualization may not be the first draft, and adjustments are usually needed to meet business needs or new information.
- Considerations: Dimensions (map of Athens with latitude/longitude), filters (properties with 40+ listings, price range, top 50% reviews), formatting (title, color coding, price labels, accessibility).
- Adaptability: Visualizations may need updates if business needs change or new information arises.
This provides a practical introduction to the iterative nature of creating effective data visualizations for presentations and reports.
- Creating a data visualization is an iterative process, which means it involves making changes and improvements along the way.
- The decisions we make when creating a visualization depend on the specific needs of our audience and the purpose of the visualization.
- To create a successful visualization, we need to consider things like colors, text, labels, scale, and areas of emphasis.
- We can use tools like Tableau to create visualizations. Tableau allows us to plot data points on a map, apply filters to narrow down the data, and adjust the formatting to make the visualization easy to understand.
- The goal of a visualization is to meet the needs of our audience. For example, if we want to show the locations of rental properties, we can create a map. If we want to analyze property listings by neighborhood, we may need to update the visualization.
- It’s important to remember that creating visualizations is a multi-step process, and we may need to make changes or fix mistakes along the way.
- Sales Performance Dashboard: A company may create a dashboard that shows sales data in the form of line charts, bar graphs, and pie charts. This visualization helps the sales team track their performance, identify trends, and make data-driven decisions.
- Social Media Engagement Metrics: Social media platforms often provide visualizations that show metrics like the number of likes, shares, and comments on posts. These visualizations help businesses understand the engagement level of their content and adjust their social media strategies accordingly.
- Weather Forecast Maps: Weather forecast websites and apps use visualizations like maps to show temperature, precipitation, and wind patterns. These visualizations help users quickly understand the weather conditions in different regions.
- Stock Market Trends: Financial institutions and individual investors use visualizations to track stock market trends. Line graphs and candlestick charts are commonly used to show the price movements of stocks over time, helping investors make informed decisions.
- Health Data Dashboards: Healthcare organizations may create dashboards that display patient data, such as vital signs, lab results, and medication history. These visualizations help doctors and nurses monitor patient health and identify any abnormalities or trends.
Remember, data visualizations are used in various industries and contexts to present information in a clear and meaningful way. The specific types of visualizations used will depend on the data being analyzed and the goals of the organization or individual using them.
Often, creating a data visualization
is an iterative process. The first graph you design may not be
the one you share with stakeholders. The colors, text, labels, scale,
and areas of emphasis are all aspects of a graph that may change
to meet different business needs. But how do we get to that final product? What decision should we make along the way
to create a successful visualization? To answer these questions, we’ll take a
sample dataset and create a data graphic. Then we’ll discuss how to alter
the visualization along the way. This will illustrate the types of
decisions data professionals make when creating graphs and
charts for presentations. Now let’s get started. Imagine you’re working on a new app
which will gather a list of the top rated rental homes, and
apartments in Europe. In one easy to access place. Your company asks you to start by
gathering the best rental listings in Athens Greece. You want to know the locations of rental
units where the owners have 40 or more property listings. You only want properties
with many good reviews, and a rental listing price between 90 and
€250. This helps to clarify the type
of visualization you need. Since you want the locations of
rental units where owners have 40 or more property listings,
you need a geographic map. Additionally, you limit the count of listings based on
the criteria of your analysis. To create a map with the locations
of rental properties, a program like Tableau will
be the most effective. If you’re familiar with Tableau, feel free to add this data set into
the public Tableau, and try it yourself. First, we’ll start with a map of Athens. We’ll plot all the rental
listings on that map. We’ll use filters to remove
rental properties that don’t meet the analysis criteria such as,
prices outside are defined range. Finally, we’ll adjust the formatting
to make our map easily understandable, and accessible. Let’s consider the dimensions
of the graphic. We know that the end result needs to
be a map of listings in Athens Greece. Let’s input the latitude and
the longitude from the data set, and plot those listings with the host
name as the labeled spot on the map. Now that we’ve added those data points to
Tableau, let’s see what it looks like. We have a map of Greece, but we need to
refine it, so that is easier to read. Next, let’s go to the listings we don’t
want based on our analysis criteria. Narrow the results to only those owners
who have more than 40 rental listings. We can do that with the column in the data
set called Calculated Host Listings Count. We limit the amount to
only values over 40. This narrows the fields. Next, we limit the entries by price. Our criteria includes
listings between 90 and €250, which gives us a much more
manageable number of listings. We want to keep only the listings
with a lot of reviews. The word, a lot, of course is relative. So, we’ll use a percentile filter to just
give us the top 50% of total reviews. This is the result. Now, we have a reasonable amount
of data points, but what’s next? We need to make it easier to comprehend. To do so, we add a title, and add a color
coding for the owners of each listing. We also add the price for
each listing, and this is the result. At this point, we have a workable
visualization that meets our criteria. This is a successful first version. However, if we want to make this
visualization part of a formal presentation, we need
to make it accessible. We do that by including a descriptive
caption beneath it, and making the mark slightly smaller,
so more of the prices display. We also want to be sure that colors
are friendly to individuals who might have difficulty seeing color. This is the result. The goal with visualizations
is to meet an audiences needs. You want to share the geolocation
of rental property owners. You accomplish that with
your map of Athens. But, what if the apps business team
decides they need different data display? Or if you want to review property
listings by neighborhood, you would need to update
the visualization. The main point here is that
the resulting visualization may not always fit the business need. Designing visualizations, as you’ll
remember is a multi step process. Even after you’ve
completed a visualization, you will sometimes find
you need to update it. You may also get new information that
requires you to change the original criteria. Making changes, and fixing mistakes
is all part of the process.
Reading: Download your datasets and begin presenting with Tableau
Reading
Accessing and utilizing resources in this section
To help your learning in this part of the course, follow along with the instructor as they go through Tableau in each video.
Steps to complete:
- Open Tableau Public.
- Since you’ve already set up your Tableau Public profile, just log in and select Web Authoring under Create in the navigation bar.
- Download the dataset files attached below and then upload them to Tableau. *See additional instructions below.
- Open the Tableau follow-along guides linked below. These guides are labeled to correspond to video titles and concepts.
- Tableau follow-along guide: Work with Tableau, Part 1
- Tableau follow-along guide: Work with Tableau, Part 2
- Tableau follow-along guide: Craft compelling stories with Tableau
- Tableau follow-along guide: Present like a pro with Tableau
4. Follow along with the instructor in each video as they show the creation of the data visualizations in Tableau.
In this lesson’s videos, you will need access to these datasets:
*Instructions for downloading the dataset files and uploading them to Tableau:
You will need to download the provided .csv files and upload them to Tableau Public to follow along with the instructor in subsequent videos and interact with Tableau. To do so, follow these steps:
- Download the attached .csv zip file to your device.
- Extract the contents of the zip file once the download is finished.
- You’ll need to upload the specific dataset files to Tableau. Do not upload the entire .zip folder.
- When you download the zip folder from this page, your computer will automatically download a .zip file folder. The .zip folder is automatically named with a series of letters and numbers.
- Open up that .zip folder, then save the individual dataset files. The two files are: tableau_main_2009_to_2018.csv and tableau_dataset.csv.
- Once you can see the individual dataset files, proceed to upload those to Tableau Public.
- Upload the extracted .csv files to Tableau.
- Review the provided Tableau follow-along guide: Work with Tableau, Part 1, and/or follow along with the instructor in the video Work with Tableau, Part 1 for further instructions about uploading files to Tableau.
- There are two Tableau datasets: tableau_main_2009_to_2018.csv and tableau_dataset.csv. Be sure to check the dataset name shown on screen in the instructional video.
- When following along, make sure you’ve uploaded the same file so you can create the same visualizations.
Data dictionary
The datasets above represent lightning strike counts in the United States. They include four columns of data: latitude, longitude, date, and lightning strike counts. Each row represents a total lightning strike count on the specified date for a particular location.
Column name | Type | Description |
---|---|---|
number of strikes | int64 | The total count of lightning strikes on a given day |
X Coor | obj | Longitude |
Y Coor | obj | Latitude |
date | str | The recorded date (format: DD/MM/YYYY) |
Reading: Follow-along guide: Work with Tableau, Part 1
Video: Work with Tableau, Part 1
In this course, “Go Beyond the Numbers: Translate Data into Insights,” offered by Google, you will learn how to find and share stories using data. The course covers various topics such as exploring raw data, cleaning your data, and creating data visualizations and presentations. The course also includes an end-of-course project where you can apply what you have learned. Throughout the course, you will have the opportunity to use Tableau, a powerful data visualization tool. By the end of the course, you will be able to analyze data and present your findings effectively.
We talked a lot about the power and
usefulness of Tableau. Are you ready to log
in and try it out? Great. We’ll discuss how to access a free online
version of public Tableau. Build basic data
visualizations and understand when to use
a variety of charts. You may remember some
of these concepts from the Google Data
Analytic Certificate, and you can revisit that
program for a quick refresher. When you access Tableau Public, it may appear different
from this video. Keep in mind that Tableau Public may have updated
its user interface. This should not be
a problem because the steps you follow
are almost the same. To begin, go to the
public Tableau website, which is the free
online version of Tableau you can access
from your browser, sign into your Tableau
public account. Next, you’ll need to access a new data source
and Tableau Public. We’ll use the NOAA
Lightning Strike dataset again for this video. On the Tableau public
homepage, Select, Create a viz upload your data source
from your computer using the file provided for you. Once the data is uploaded, it will be redirected to
Tableau’s data source screen. The dataset is divided
into four columns, date, number of strikes, x coordinate, and y coordinate. There are symbols above
or to the side of these fields names representing the types of data that are
included in the dataset. There’s a calendar
icon for the date, a pound sign for
the numeric column, number of strikes, and globe icons for the latitudes
and longitudes, or x and y coordinates. There are also tabs
representing a new worksheet, new dashboard, and new story. Create a new worksheet. A worksheet in Tableau Public is a data page that contains a single view of a
data visualization. The new worksheet is blank
other than the data column. The data source field
of the worksheet is pre loaded with the
column headers we identified on the
data source page. There is a thin line separating the list
into two sections. This indicates the
data type and whether the data is discrete
or continuous. Tableau divides all
the data fields into two broad data types,
dimensions and measures. You can tell them apart based on the icons Tableau
assigns to each field. Dimensions are
qualitative data values used to categorize and group data to reveal
details about it. Measures are numeric
values that can be aggregated or placed
in calculations. The green and blue colors in Tableau indicate
another aspect of the list of dimensions and measures in the Tableau
worksheet data tab. Green indicates that the
data field is continuous, blue indicates that
the field is discrete. The term continuous is a mathematical concept
indicating that a measure or dimension has an infinite and uncountable
number of outcomes. Discrete is a
mathematical concept indicating that a measure or dimension has a finite and countable
number of outcomes. With these definitions, we
can learn about our list of data fields even before we plot them on a
chart or graph. Keep in mind that Tableau may
assign the wrong data type. You can always change data
from measure to dimension, or discrete to continuous
by right clicking on the data field if the data type and its label do not match. Next, let’s begin
our visualization by plotting a line graph. Line graphs are useful for
presenting time series data or tracking changes in data values over different periods of time. To start, drag date
into the column field. In the pop up that displays, you can select different
segments of time, select year for this chart, next drag and drop number of
strikes into the row field. You now have a line graph. Now you know how to
create line graphs. Next we’ll create a bar chart. Bar charts are useful
when you want to compare things like data from two
different time periods. To get started, use the toolbar to duplicate
your worksheet, in the new sheet open the dropdown menu in the
Marks field, select Bar. Changing data visualization
types is really that simple. Next, let’s create a bar chart
to compare two datasets. Go to the filters tab
and edit the filter. Check 2009 and 2018. Leave all the other
years unchecked. You’ll find a comparison
of the total number of lightning strikes in the
years 2009 and 2018. Next, add a label to each
bar by dragging number of strikes to the square in
the marks field titled label. Now we know the exact
difference between the number of lightning strikes
in 2009 and 2018, 30.10000 and 44.6
million respectively. For the last visualization
let’s compare 2009 to 2018 by quarter, to start duplicate
the worksheet again, drag date to the column field, Tableau will automatically add quarters to the stacked bars, sectioning out Q1, Q2, Q3 and Q4 for both years. To make the side
by side comparison of each quarter stand out, drag date to the color
square in the marks field. The colors will adjust based on the year with 2009 in the original color and
2018 in a different color. You can keep the chart
like this or click the dropdown arrow and
select quarter instead. Now the quarters are segmented
by different colors. To determine the color scheme, decide if you want to highlight the differences between
quarters or between years. You’re starting to discover how useful Tableau
can really be. Often data professionals
use Tableau for their EDA work because it helps them quickly create
visuals of their data. Soon you’ll be able
to do that too.
Practice Quiz: Test your knowledge: Present a story
Fill in the blank: In Tableau, qualitative data values called _____ are used to categorize and group data to reveal details about it.
dimensions
Qualitative data values called dimensions are used to categorize and group data to reveal details about it.
AI
The correct answer is: dimensions.
Here’s why:
- Dimensions: Qualitative data values used to categorize and group data, like categories, dates, names, etc.
- Measures: Numeric data values used for calculations and aggregations.
- Aggregates: Calculated values based on measures, like sum, average, etc.
- Comparisons: Relationships between data points, often visualized through charts and graphs.
Therefore, only “dimensions” fits the blank accurately in the context of Tableau and data analysis.
What does the term continuous indicate in data analytics?
A measure or dimension has an infinite and uncountable number of outcomes.
The term continuous is a mathematical concept indicating that a measure or dimension has an infinite and uncountable number of outcomes.
AI
The correct answer is: A measure or dimension has an infinite and uncountable number of outcomes.
Here’s why:
- Continuous data: Represents values that theoretically have an infinite number of possible values within a range. These values can be measured at any level of precision, often resulting in decimals or fractions. Examples include temperature, distance, or weight.
- Finite and countable: This describes discrete data, which has a predefined set of distinct values that can be counted. Examples include categories like shirt sizes, number of customers, or book ratings.
- Continuously reducing or growing: These descriptions don’t accurately reflect the characteristic of continuous data itself, but could be interpretations of trends or calculations applied to it.
Therefore, the “infinite and uncountable” definition accurately captures the essence of continuous data in data analytics.
Advanced Tableau
Reading: Follow-along guide: Work with Tableau, Part 2
Video: Work with Tableau, Part 2
- Designing complex visualizations, including heat maps, box plots, and histograms.
- Inputting calculations and writing code within the designed elements of a visualization.
- Creating geographic maps by plotting latitude and longitude data.
- Filtering data to work with a specific time period or subset of data points.
- Using color gradients to differentiate denser and scattered locations on a map.
- Customizing colors and accessibility settings for visualizations.
- Creating heat maps to depict the magnitude of values based on two colors.
- Creating box plots to visualize the locality, spread, and skew of groups of values.
- Creating histograms to represent the distribution of values in a dataset.
So far in this program, you’ve
learned the basics of Tableau Public, like how to upload a data source and
use discrete or continuous measures and
dimensions to plot data visualizations. Next, you’ll design more
complex visualizations, including heat maps,
box plots, and histograms. You’ll also learn how to
input calculations and write code within the designed elements
of a visualization, let’s get started. Go to Tableau Public and
create a new data visualization, we’ll use another data set from
the NOAA Lightning Strike data. Once you’ve uploaded the data source,
you’ll start your data visualization on the data source page with
the NOAA Lightning strike data. The date, longitude, latitude, and
number of strike columns are all there. Let’s open a new worksheet so
that we can create a geographic map. This requires latitude and longitude data
that Tableau can use to plot the points. First, drag longitude from the data
list to our columns field, next, drag latitude into the rows field,
now we have a map, this is a great start. Next, filter the data so that you
have fewer data points to work with, drag date into the filters field and
select year from the drop down. Then configure the filter to
select only the year 2018. Next, use color gradients to help
differentiate the denser locations on the map from the more scattered
lightning strike locations. Drag number of strikes to
the box labeled color, in the drop down menu under marks,
make sure that density is selected. Now that the map is much better,
the default color for this visualization is blue. The lighter blues indicate more
scattered lightning strikes, and the darker blues are heavier lightning
strike areas for the year of 2018. To change the color,
click on the color square and change it from automatic
to just something else. Try one or two, consider which will
make the map most accessible for yourself and for
people who might have visual disabilities. Next, let’s create a heatmap. As discussed in a previous video,
a heatmap is a type of data visualization that depicts the magnitude of an instance
or set of values based on two colors. To create a heat map in Tableau Public,
you need one or more dimensions or one or two measures, to start, drag date
to the row field and select year. Next, you need to create
a calculation that derives the month from the date string. In the date drop down menu,
click create and select calculated field,
a popup will open. Let’s give the calculator a title, for
the calculated field name input month. Use the left function to pull the month
names from the string in the column date, pull the first three letters from
the month listed in the string. Type left parentheses, date, name, parentheses, month in single quotes,
a comma, date in brackets, parentheses,
a comma and three. Then add a closing parentheses, click OK. Now there is a new field on
the list of data on the left, drag month to the columns field. Then drag number of strikes to
the color square under the marks field, be sure that in the marks dropdown,
that square is selected. Now you have a heatmap,
just like the density map, the default color for
this heat map is blue. You can adjust the heat map to
a color range that fits your needs, remember to consider accessibility
as you create your visualizations. Now let’s create a box plot,
you’ll recall from a previous video that a box plot is a data visualization
that depicts the locality, spread and
skew of groups of values within quartiles. You’ve already learned how to
create a box plot chart in Python. To create a box plot in Tableau Public,
first drag number of strikes to the row field then drag date to
the column field and select year. If Tableau doesn’t default to boxplot, select circle from the dropdown
menu under the marks field and scroll to the Show Me tab to
select Box and Whisker plot. What you have so far is not much to look
at, all you’re seeing is a thin line of data points in a blank
field of white background. However, once you drag date into the
detail square under the marks field and select day, you’ll see box
plots appear in full strength. With box plots,
most data pros will include a legend or annotation of the exact numbers of
median and mean for presentation. You can of course change the colors and
size of the circle in this box plot using the color and
size squares under the marks field. Our last complex plot is a histogram. A histogram is a data visualization that
depicts an approximate representation of the distribution of
values in a data set. To create a histogram, first you need
to create bins, a bin is a tableau term that describes the custom segments of
data that values can be grouped into. Bins are an important part of histograms
because the groupings in heat maps determine how the data is segmented and
compared. For a histogram of lightning strike data, group the total number of
lightning strikes into bins. Do this by clicking on the number of
strikes dropdown, select create and then bins, you can give the bin a name and
then determine the size. If you select 50 for the size of bins,
there would be one bin for every 50 lightning strikes, any value between
one and 50 would be included in that bin. Because there are millions of
values of lightning strikes, you should select a number
between five and ten. This will display the distribution
of values in much more detail. Next, drag the new bin
to the columns field, then drag number of
strikes to the row field. Make sure the number of strikes
in rows is the count or CNT rather than sum or average, this
presents the actual count of each bin. To give us more detail, drag number
of strikes to the filter field and limit the field numbers between 1 and 200. Drag number of strikes to the label
square under the marks field, make sure it is set to count. You can adjust the color to make
the data visualization more accessible. Coming up next, you’ll learn how to create
a series of data visualizations to use in a presentation, I’ll meet you there.
Video: Drew: Explore the possibilities of data
Drew’s Journey from Accountant to Predictive Modeling Specialist at Google:
- Unlikely beginnings: Accountant turned data scientist via Excel, formulas, and curiosity.
- Data analysis foundation: Emphasizing understanding data before building models.
- Case study: Takeover media: Uncovering lack of impact while managing client expectations.
- Communication key: Shifting from data to client mindset, using visuals, humor, and stories.
- Attention span matters: Making clear points within 30 seconds for maximum impact.
This summary captures Drew’s career transformation, key data insights, and communication strategies for data-driven decision making.
Hi, my name is Drew and I am a predictive modeling
specialist here at Google. Originally, I actually
studied to be an accountant. I worked as an accountant
for about seven years. Most of what I did was
working in finance. Most people who work
in finance become incredibly good
at Excel and so I became better and better
and better at Excel all the time and started working
with different formulas. Formulas led me to figure
out coding and then coding led me towards
data analytics. Exploratory data analysis
is everything you can’t do anything without
understanding the data first. You need to first go
in and you didn’t really understand what
every single variable is, what the distributions
look like, what the initial
correlations look like. You can start to go
deeper than that building explanatory models
to start to look at longer correlations and multi correlation between
multiple variables together, it’s everything that
is data science. I can remember a project we
are working with a client who is spending tons of
money on takeover media. Takeover media requires
a large investment and it basically blocks out all other media
span from other people during a day so that you are
concentrated on that day. What we found is that
there wasn’t a reaction between takeover media and
conversions on the other side. What we had to do when
framing it to the client is first figure out what are all the potential objections
the client might have. Once we got those inputs, we were able to put together
a story that wasn’t so destructive to what
they’re doing currently, but was constructive and
show them the way forward. When delivering news about data, it’s important to shift from a data mindset to
a client mindset. You need to marry the ideas
that you learned during your data analysis to how it can actually be used by the client. A lot of the ways that we
do this is through visuals. We try and incorporate visuals that are very
simple yet communicative. We use humor. Humor is a great way of engaging people and it makes it
very memorable for people. You use personal stories. Personal stories help get your point across to
others very quickly. I once had a professor who told me that you have
about 30 seconds to actually communicate with someone until they
stop paying attention. You need to be able
to get in there, make sure they remember it, know what the takeaways are
and have very succinct in next steps of what to do with the data that you have
presented to them.
Practice Quiz: Activity: Design a bar graph that tells a story in Tableau Public
Reading: Activity Exemplar: Design a bar graph that tells a story in Tableau Public
Reading
Completed Exemplar
To review the exemplar for this course item, click the link below.
Link to exemplar: Seasonal Seoul Average Bike Rentals on Weekdays in 2018
Assessment of Exemplar
Compare the exemplar to your completed activity. Review your work using each of the criteria in the exemplar. What did you do well? Where can you improve? Use your answers to these questions to guide you as you continue to progress through the course.
Note: The exemplar represents one possible way to complete the data visualization. Yours will likely differ in certain ways. What’s important is that your data visualization meets the business scenario criteria.
![](https://i0.wp.com/d3c33hcgiwev3.cloudfront.net/imageAssetProxy.v1/L3xRQLufTKSe7bws5Tdfww_2c2bfe7b305a48c79fbb0b871c6160f1_4---dot-line-small-left.-png.png?w=1200&ssl=1)
How the exemplar meets the criteria
Notice how the exemplar posted to Tableau Public uses the detail from the given scenario to adhere to the following guidelines:
The data visualization includes only data from 2018.
- The “YEAR(Date)” variable is in the filter field and is check marked for 2018 only.
The data visualization includes only weekdays, Monday to Friday.
- The “WEEKDAY(Date)” variable is in the filter field and is check marked for Monday through Friday only.
- The “Hour” variable in the filter field is check marked on the hours 8 to 17.
The data visualization type makes sense for the data shown and includes color, contrast, labeling, and emphasis elements that focus on the most relevant data.
- The chart selected was a bar chart. A scatter plot and box plot could be helpful, but would likely be too complex for the purpose of the visualization. A geographic map would not be helpful at all since there is no geographic data.
- The blue color bars represent viable times of day and dark orange are times in which bike rental traffic is too high for maintenance to be viable.
- Annotations are added to highlight the relevant information.
- A title was added.
- The “Seasons” variable was added to provide a more thorough answer.
The data visualization can be observed without scrolling out or zooming in.
- Because of the filtering mentioned above (2018 data, excluding weekends and non-business hours), the visualization fits on one screen or a printout.
![](https://i0.wp.com/stackfolio.xyz/wp-content/uploads/2024/01/2018-Seoul-bike-ride.png?resize=1024%2C501&ssl=1)
Reading: Follow-along guide: Craft compelling stories with Tableau
Video: Craft compelling stories with Tableau
Summary of Data Visualization Storytelling Tutorial:
Scenario: Creating a series of data visualizations on lightning strikes in the US for a specific organization.
Goal: Tell a compelling story using visualizations, progressing from general to specific.
Data Analysis:
- Use a chronological approach to show overall increase in strikes from 2009.
- Analyze shift in location from East Coast to South Central Mainlands.
- Focus on Texas, Oklahoma, and Kansas for 2018 data.
Visualizations:
- Line Graph: Showing upward trend in lightning strikes from 2009 to 2018.
- Interactive Map: Time series map to visualize the geographic shift of strikes.
- State Snapshots: Separate maps for Texas, Oklahoma, and Kansas in 2018.
Presentation Structure:
- Line Graph: Introduce the national trend.
- Interactive Map: Explore the geographic shift in detail.
- State Snapshots: Zoom in on specific states (Texas, Oklahoma, Kansas) for 2018.
Next Steps:
- Learn how to create an interactive dashboard for better audience engagement.
Key Takeaways:
- Organize data visualizations strategically to effectively guide the audience.
- Combine different visualization types to tell a comprehensive story.
- Utilize interactive elements to enhance audience understanding.
Data professionals often
need to present their data. Creating, sharing and discussing data visualizations is
an important part of telling data stories. In this video, you will create a series
of data visualizations that work together to tell a story. This will allow you to lead an audience
from one concept to the next and build additional context as you
present each visualization. But first, let’s consider a scenario
imagine you’re working for an organization that wants to learn more about
lightning strikes in the United States. They request a series of data
visualizations that illustrate the increase in lightning
strikes over time and detail lightning strike data in three
states Texas, Oklahoma and Kansas. After you create your visualizations, you will need to share them with
the organization’s directors. With the audience in mind,
you can get started. You need to consider three strategies for
organizing and presenting data
visualizations in a series. Chronological, generic-to-specific and
specific-to-generic a chronological approach to data
visualizations is useful for data that is best understood
in a time series. A generic-to-specific approach helps
an audience consider an issue before describing how it affects them,
and a specific-to-generic approach is useful to highlight impacts
the data can have on a broader scale. Let’s select an approach,
a chronological approach or time series would be most helpful
to consider data over time. This does not address an important
aspect of the request. Visualizing strike data in
three specific states with a specific-to-generic approach. The climax of the presentation would focus
on the United States as a whole rather than lightning strikes in Texas,
Oklahoma and Kansas. This does not meet the needs
of the organization. A generic-to-specific approach would
allow you to illustrate the countrywide increase in lightning strikes followed
by specific data on each state. You can highlight national trend before
targeting the lightning strike data in Texas, Oklahoma and Kansas. This meets the organization’s needs, so a generic-to-specific
approach is the best choice. Before you design your visualizations, you need to create three different
tableau public worksheets. These will form a story in tableau public,
a story is a tableau term for a group of dashboards or
worksheets assembled into a presentation. For the first worksheet, you will create
a line graph showing an upward trend in lightning strikes starting with 2009. For the second worksheet, you will show that the greatest amounts
of lightning strikes have shifted from the east coast of the United States
to the South Central Mainlands. And for the third worksheet, you’ll show
the number of lightning strikes in Texas, Oklahoma, and Kansas in 2018,
the last year with complete data. These three sheets will form
the generic-to-specific organization for the story, let’s open tableau public and
start designing. As always, start by uploading your data
source for the column field drag in date, which is a discrete dimension and
select year for it and for the row. Add the number of strikes
measure into that field. A line graph should appear if it doesn’t, open the show me tab and
find the line’s discrete selection. You’ll notice the line moves
steadily upward from 2009. Next, we will make the data visualization
easier to interpret for example, add two annotations to the line graph. First, add 30.1m strikes
in 2009 to the beginning of the graph to give the audience
a clear starting point. Then, add 45m strikes in 2018
to its applicable position. Next, let’s create a geographic
data visualization. Since we want to progress from
generic-to-specific, it is important to show the trend of lightning
strikes moving west over the decades. To do that, we needed to create a time
series map that shows the location of lightning strikes in the US for
each year since 2009. In the new worksheet, place the x
coordinate in the column field and the y coordinate in the row field. This will create a map focused
on the eastern and central US. If you’re still seeing a line chart,
make sure that both your x and y coordinates are marked as continuous. Once you have the geographic map,
click on the dropdown for both the x and y coordinates and
select measure then average. This will give us a manageable view of
the average number of lightning strikes in the US for each year. Next, add the date discrete dimension
to the filters and the pages fields. Select year for the filter method,
the filter field allows us to create a dynamic filter which can be used to
select just one year of lightning strikes. The pages field can create a distinct
snapshot or page of lightning strikes for each year. Finally, add the number of
strikes to the detail field. The map showing lightning strike locations
is comprehensive we just need to add the interactive part to it. With the year dimension in the pages and
filters fields, you can format interactive legends to
the side of the data visualization. These allow users to self select
the years they wish to see. We have two of the three worksheets
done that we need for our presentation. The last thing to create is the most
specific visualization of the three a snapshot of 2018 lightning strikes for
Texas, Oklahoma and Kansas. To do this, we’ll create three new
worksheets one for each state, then we’ll place the three
snapshots into one dashboards. We’ll work together on the Texas
visualization then you can create the Oklahoma and
Kansas visualizations all on your own. Our map of lightning strikes in the state
of Texas starts in almost the same way as the geographic chart we just made. We put the x coordinate
in the column field and the y coordinate in the row field. We put the number of strikes
measure in the detail field. This time, we add number of
strikes to the color field and make the color coincide
with the number of strikes. Use red for most strikes and
yellows for fewest. Because we will limit these state
snapshots to just 2018, we drop the date into the filters field, select year,
then uncheck all the years except 2018. Finally, we need to create
a set in tableau public. A set is a tableau term for
a custom field of data created from a larger data set
based on custom conditions. We can create a set by first
selecting all the data points in Texas to do this,
we’ll use the Lasso tool. You will follow the state line as best
as you can all the way around Texas. Once complete,
you’ll find a pop up window, select Keep only, then click create Set. Drag your newly created
set to the filter field. Now only the average lightning strikes for Texas will show up on our map,
we can now assemble them into one story. First, add the two other state
worksheets for Oklahoma and Kansas, which were created in the same
way as the Texas worksheet. Then create a dashboard for the three
states illustrating the locations of lightning strikes in the US for
the year 2018. You should also create dashboards for
the other two worksheets created earlier, the line chart and
the interactive map of the US. Now that we have three dashboards,
we can create a story in tableau. On the first page of the story,
insert the dashboard with the line chart. Fill in the caption to give details
about what the chart is showing, on pages two and three of the story. Put the interactive map of the US
followed by the dashboard that includes all three states,
Texas, Oklahoma and Kansas. With the three captions filled in,
we have a complete story coming up. You’ll learn how to create an interactive
dashboard in tableau, I’ll meet you soon.
Reading: The top five data visualization resources
Reading: Follow-along guide: Present like a pro with Tableau
Video: Present like a pro with Tableau
Summary of Tableau Dashboard Tutorial:
This tutorial guides you through creating an interactive dashboard displaying lightning strikes in the US from 2009 to 2018.
Steps:
- Prepare Data: Upload the provided data source.
- Create Worksheets:
- Interactive Map:
- Use coordinates for locations and date for year filter.
- Color and size dots based on “number of strikes.”
- Metrics:
- Calculate total, average, and maximum strikes per year.
- Display these metrics as text.
- Individual Location Metrics:
- Calculate average strikes per location for selected year.
- Interactive Map:
- Build Dashboard:
- Drag worksheets onto the dashboard canvas.
- Create an action to filter all sheets based on year selection on the map.
- Customize & Test:
- Update titles, add instructions, and format visuals.
- Test interactions and functionality.
Key Learnings:
- Combining Tableau skills to create interactive dashboards.
- Using calculations and actions for dynamic data visualization.
- Presenting data insights effectively.
Bonus:
- Practice and explore more Tableau features to enhance your data storytelling skills.
So far in this program, you’ve been
practicing essential Tableau skills. Now, you will learn how to
put these skills together and create an interactive dashboard. The interactive dashboard you create
will display the quantity and the location of all lightning strikes in
the United States, from 2009 to 2018. The dashboard will be color coded based
on the quantity of lightning strikes and it will allow viewers
to select any year or location to learn
the count of the strikes. Let’s get started. Begin by opening Tableau public and
uploading the data source provided. To build the dashboard, you will need
to create three different worksheets. First, you’ll create an interactive US map
with locations of lightning strikes for each year. Then you’ll create a dynamic stat sheets
listing the metrics for each year. Finally, you’ll design a way to pull and
display the lightning strike metrics for the individual locations
on each year’s map. Let’s start with the interactive
lightning strike map. Begin at the x coordinate and
the y coordinate in the column and the row field. Next, drag date into the filters field and
select Year. Make sure the show filter
option is checked. For the last part of this map,
drag number of strikes into both the color square and
detail square in the marks field. The color square will categorize
the dots on the map with a color code based on the quantity of strikes. The detail square will
plot the locations for each of the lightning strikes for
each year. Make sure when you do this, that both number of strikes
variables are set to Continuous. For the next worksheet, you will create a
list of three metrics that will change on the dashboard whenever a year is selected. The three metrics are total number of
strikes, average number of strikes for each location for that year, and
maximum number of strikes in any location. This worksheet will differ
from our other visualizations. It will be text rather than a bar chart or
line graph. It will sit to the side of
the interactive map and update whenever a new year is selected. First, create a calculation from
the number of strikes dimension. In the blank field space, type number
of strikes and put it in brackets. Next, drag the new calculation into
the tool tip square in the marks field. In the drop down,
select Measure and Average. Repeat this process, but
instead of selecting Average, you should select Sum and Maximum. This creates dynamic fields for
three metrics. The total number of strikes, the average
number of strikes for each location for that year, and the maximum number
of strikes in any location. Finally, create a place to
display these calculations. To keep it simple, go to worksheet and select Show Title,
input the title Metrics for the Year. Under that you will include the three
calculations in the tool tip. To do this, put an asterisk,
followed by total colon, and then sum, and number of strikes,
inside the left and right angle brackets. Repeat the step for the maximum and
average tool tips you created. And there you have it. For the last worksheet, drag number of strikes to the text
square in the marks field. In the dropdown,
select Measure and Average. This creates a dynamic field for
the dashboard we’ll create next. Now, select New Dashboard. You should find all your worksheets
in the list on this page, drag over the worksheet with
the interactive map in it. It may take a few seconds to load. Next, drag your other two
worksheets into the dashboard. Before we clean these up, we need to
create an action for the dashboard. An action is a Tableau tool to help
a user interact with a visualization or dashboard by allowing
control of a selection. When a year is selected
from the filter bar, all the other fields will update with it. We will connect the three
worksheets together with an action. Click on the map in the dashboard,
select Worksheet and Actions. In the Actions pop up,
select Add Action and Filter in the ad filter action menu
in the source worksheet section, select your dashboard from the drop down. Check the box for your map, and for the run action on list, click Select. For target sheets,
select your dashboard from the drop down, then select the map and the recently completed worksheet that will
gather metrics for individual locations. From the list of clearing the selection
will, select Show the Values. Lastly, select all fields for
the filter section, click Okay. And now you have an interactive dashboard. Update the text and
titles before you’re done. Add a title to the filter
legend interactive filter. You should also title the location
average variable, location metrics, and write brief instructions
to clarify what the tool does. For example, you might type, choose a point on the map to
view location specific metrics. Take a few minutes to test your dashboard,
select different years and locations on the map to make sure
the tools function properly. What a collection of Tableau skills. The tools and techniques you’ve learned in
this video will help you communicate and present ideas more effectively throughout
your career as a data professional. Good luck and happy designing.
Practice Quiz: Activity: Build an interactive dashboard in Tableau Public
Reading: Activity Exemplar: Build an interactive dashboard in Tableau Public
Reading
Completed Exemplar
To review the exemplar for this course item, click the following link .
Link to exemplar: Impact of Holidays on Seoul Bike Rentals in 2017 – 2018
Assessment of Exemplar
Compare the exemplar to your completed activity. Review your work using each of the criteria in the exemplar. What did you do well? Where can you improve? Use your answers to these questions to guide you as you continue to progress through the course.
Note: The exemplar represents one possible way to complete the data visualization. Yours will likely differ in certain ways. What’s important is that your data visualization meets the business scenario criteria.
![](https://i0.wp.com/d3c33hcgiwev3.cloudfront.net/imageAssetProxy.v1/L3xRQLufTKSe7bws5Tdfww_2c2bfe7b305a48c79fbb0b871c6160f1_4---dot-line-small-left.-png.png?w=1200&ssl=1)
How the exemplar meets the criteria
Notice how the exemplar posted to Tableau Public uses the detail from the given scenario to adhere to the following guidelines:
- The data dashboard includes two dynamic worksheets.
- The dashboard has divided the data into two different bar graphs: by Weekday and by Adjacent Day.
- One worksheet divides data into dates and months
- This worksheet is the “By Adjacent Day” worksheet.
- Another worksheet is divided into dates for each day of the week. This worksheet is the “By Weekday” worksheet.
- The dashboard, worksheets, and filters are properly labeled.
- Holidays are shown in a clearly contrasting color. Holiday data is in orange, while non-holiday data is in blue.
- The filters on the dashboard sidebar filter the desired data.
- There are two filters shown and one legend.
- One filter connects to the “By Adjacent Day” data and allows the data to be filtered by month.
- Another filter connects to the “By Weekday” data and allows the data to filter by day of the week.
- The legend shows that holidays are orange and non-holidays are blue.
Practice Quiz: Test your knowledge: Advanced Tableau
A histogram is a data visualization that depicts a precise representation of the distribution of values in a dataset.
False
A histogram is a data visualization that depicts an approximate representation of the distribution of values in a dataset.
AI
That statement is mostly true, with a slight nuance. While histograms are great for visualizing the distribution of data, they may not always be “precise”. Here’s the breakdown:
True aspects:
- Visualization: Histograms provide a visual representation of the distribution of data, showing how frequently different values occur.
- Distribution: They effectively capture the overall shape and spread of the data, highlighting peaks, valleys, and potential outliers.
Not “precise” aspects:
- Binning: Histograms divide the data range into bins (intervals) and count the number of values falling into each bin. This binning introduces an element of approximation, as values within a bin are grouped together and not shown individually.
- Smoothing: Some visualizations might apply smoothing techniques to the histogram bars, further affecting the precise representation of individual data points.
Therefore, histograms effectively represent the distribution, but they are not necessarily a perfectly precise representation of every single data point. They offer a valuable overview but may not capture the exact detail of every value.
Which Tableau tool enables users to interact with data visualizations or dashboards by giving them control of a selection?
Action
An action is a Tableau tool that enables users to interact with data visualizations or dashboards by giving them control of a selection.
AI
You’re correct! The Tableau tool that enables users to interact with data visualizations or dashboards by giving them control of a selection is Set.
Here’s why:
- Blending: This allows you to combine data from multiple data sources in a single visualization. It doesn’t directly involve user interaction with individual selections.
- Bin: This creates groups of data points based on specific criteria. While it can affect how data is displayed, it doesn’t provide interactive selection control.
- Action: This allows you to trigger other actions like opening web pages or sending emails when users interact with the visualization. However, it doesn’t directly control selections within the data itself.
- Set: This allows users to interactively select and filter data points within a visualization, dynamically changing what’s displayed based on their choices. This makes it the perfect tool for giving users control over selections.
Therefore, Set is the accurate answer for the given prompt.
A data professional wants to visualize data in a time series. Which approach should they take?
Chronological
They should take a chronological approach, which is useful for data that is best understood as a time series.
AI
When visualizing data in a time series, the best approach is chronological.
Here’s why:
- Time series data inherently follows a chronological order. By presenting the data in the order it was collected, you ensure accurate representation of trends, patterns, and changes over time.
- Chronological order makes it easier to identify relationships and causations. Viewing data points sequentially helps reveal dependencies and potential impacts within the series.
- This approach aligns with human intuition. We naturally understand and interpret events when presented in the order they occurred.
While other approaches might have their uses, they’re not ideal for time series:
- Specific-to-generic: Starting with specific details might overwhelm viewers and obscure broader trends.
- Generic-to-specific: This might work for exploring broad patterns initially, but for in-depth understanding, chronological order is crucial.
- Systemized: This could involve grouping data based on categories other than time, potentially distorting the temporal relationships.
Therefore, prioritizing the chronological order of data points is the most effective approach for visualizing time series data and enabling viewers to grasp trends, patterns, and causations over time.
Remember, the specific way you visualize the data within the chronological order (e.g., line charts, heatmaps) might depend on your specific data and goals.
Review: Data visualization and presentations
Video: Wrap-up
Summary of “Designing Your Learning Journey Visualization”:
This text encourages you to reflect on your learnings by designing a data visualization of your progress in this program. It suggests two possible approaches:
- Line graph: Track your engagement level over time, potentially showing fluctuations and trends in your participation.
- Heatmap: Map different tasks you completed, using color to represent the time spent on each task (e.g., green for quickest, red for longest).
Regardless of your chosen visualization, it highlights the valuable skills you’ve acquired:
- Designing effective data visualizations: Creating clear and understandable graphics tailored to your audience.
- Using Tableau Public: Telling data stories through compelling visualizations.
- Adapting content for different audiences: Communicating technical concepts effectively to both technical and non-technical viewers.
- Applying techniques of data professionals: Creating visualizations informed by industry practices.
- Considering ethics and accessibility: Ensuring data accuracy and cater to individuals with visual impairments.
It concludes by celebrating your achievements and wishing you well in your future endeavors.
If you were to design a data visualization
of what you’ve learned in this program, what might it look like? Would you plot your engagement
level over time on a line graph? Or would you create a heat map showing the
task you completed with different colors representing the task that
took the least and most time. No matter what visualization you choose, you’ve learned the skills you need
to create an effective graphic or visualization that
an audience can understand. You’ve learned to use Tableau public
to tell your data stories, and to adjust the content
depending on the audience. We also discuss the best
ways to share technical concepts with non technical audiences. You learned to use Tableau at a high
level, and you’ve applied the technique data professionals used
to create visualizations. No data visualization discussion would be
complete without considering ethics and accessibility. You learned that as a data professional,
it is your responsibility to ensure visualizations accurately
represent the data. You also learned how to make data
visualizations accessible for people who have visual impairments. You learned a lot. Congratulations on completing
this section of the program and good luck on the rest of your journey.
Reading: Glossary terms from module 4
Terms and definitions from Course 3, Module 4
Action: A Tableau tool to help an audience interact with a visualization or dashboard by allowing control of selection
Bin: A segment of data that groups values into categories
Box plot: A data visualization that depicts the locality, spread, and skew of groups of values within quartiles
Continuous: A mathematical concept indicating that a measure or dimension has an infinite and uncountable number of outcomes
Dimensions: Qualitative data values used to categorize and group data to reveal details about it
Discrete: A mathematical concept indicating that a measure or dimension has a finite and countable number of outcomes
Heatmap: A type of data visualization that depicts the magnitude of an instance or set of values based on two colors
Histogram: A data visualization that depicts an approximate representation of the distribution of values in a dataset
Measures: Numeric values that can be aggregated or placed in calculations
Set: A Tableau term for a custom field of data created from a larger dataset based on custom conditions
Story: A Tableau term for a group of dashboards or worksheets assembled into a presentation
Tableau: A data visualization software primarily used for presenting data to inform and improve businesses
Quiz: Module 4 challenge
Which of the following statements correctly describe dimensions and measures in Tableau? Select all that apply.
Measures are numeric values. Measures can be aggregated or placed in calculations.
AI
The following statements correctly describe dimensions and measures in Tableau:
- Measures are numeric values. This is true. Measures typically represent quantitative data that can be measured, like sales figures, average customer age, or product prices.
- Measures can be aggregated or placed in calculations. You can perform various calculations on measures, such as calculating sums, averages, or ratios. You can also aggregate them by dimensions to analyze them across different categories.
- Dimensions can be aggregated or placed in calculations. While dimensions are primarily qualitative, they can sometimes be used in calculations or aggregations. For example, you might count the number of customers within a specific region (discrete aggregation) or calculate the average order date for different product categories (continuous aggregation).
Incorrect statement:
- Dimensions can be aggregated or placed in calculations. This is partially true, as explained above. However, it’s important to note that while some aggregations and calculations are possible with dimensions, their primary function is to categorize and segment data, not provide quantitative values.
Remember, the key distinction is that measures represent quantities you can calculate on, while dimensions categorize and segment your data.
Fill in the blank: The term _____ is a mathematical concept indicating that a measure or dimension has an infinite and uncountable number of outcomes.
continuous
AI
The term you’re looking for is continuous.
Continuous, in the context of data and mathematics, indicates that a variable or dimension can take on an infinite number of possible values within a specific range. These values aren’t necessarily integers and can exist between whole numbers with infinite decimal places. Examples of continuous data include temperature, distance, and time.
Here’s why the other options are incorrect:
- Discrete: This signifies that a variable has a finite and countable number of distinct values. Examples include the number of people in a room, the number of books you own, or the number of choices on a multiple-choice question.
- Factorial: This is a mathematical operation that calculates the product of all positive integers less than or equal to a given number. It doesn’t directly relate to the number of possible values a variable can take.
- Operative: This term is more broadly used and doesn’t have a specific meaning in the context of data and mathematics.
Therefore, considering the context of infinite and uncountable outcomes, continuous is the most appropriate term to fill in the blank.
In Tableau, what are the custom segments of data that create the groups of values used in a histogram?
Bins
AI
The answer is Bins.
In Tableau, bins are the custom segments of data that create the groups of values used in a histogram. They function as follows:
- Creating Bins: When you create a histogram in Tableau, you can specify the number of bins you want to divide the data into or define the width of each bin.
- Grouping Values: Tableau then automatically groups the values in the measure you’re using for the histogram into the specified bins.
- Visualizing Distribution: The histogram displays the frequency of values within each bin, creating the characteristic bar chart with varying heights for different value ranges.
Here’s why the other options are incorrect:
- Worksheets: Worksheets are the individual pages within a Tableau workbook where you create visualizations.
- Fields: Fields represent the dimensions and measures within your dataset.
- Filters: Filters allow you to restrict the data displayed in a visualization based on certain criteria.
Therefore, bins are the specific feature that enables the creation of histograms by grouping data points into meaningful segments for analysis.
A data professional at a lumber supplier creates a presentation for stakeholders about how environmental conditions affect tree growth. They first focus on growth patterns in 20 counties. Then, they share broader insights about growth nationwide. What type of approach to data visualization does this scenario describe?
Specific-to-generic
AI
The data professional’s approach to data visualization in this scenario is specific-to-generic.
Here’s why:
- Specific-to-generic: This approach starts by presenting detailed information about a specific subset of the data (growth patterns in 20 counties) and then moves towards broader insights applicable to the larger context (growth nationwide). This aligns with the scenario where the professional starts with specific details and then expands the scope.
- Broad: This approach would only offer general and high-level insights about nationwide growth without delving into specific details like the 20 counties.
- Generic-to-specific: This approach would be the opposite, starting with broad national trends and then narrowing down to the specific case of 20 counties. It doesn’t fit the scenario’s sequence.
- Chronological: This approach focuses on the order of events and wouldn’t necessarily involve starting with specific details and moving to broader insights.
Therefore, specific-to-generic best describes the data professional’s strategy of presenting specific data points first and then drawing broader conclusions from them. This can be an effective way to engage the audience by grounding them in concrete details before reaching overarching statements.
A data professional working for an automotive company creates a presentation for stakeholders about vehicle repair efficiency. They first share broad insights about repair performance nationwide. Then, they focus on particular states and counties. What type of approach to data visualization does this scenario describe?
Generic-to-specific
AI
In this scenario, the data professional’s approach to data visualization is generic-to-specific.
Here’s why:
- Generic-to-specific: This approach starts with broad, national insights about repair performance, giving the audience a general understanding of the landscape. Then, they delve into specific details about particular states and counties, providing focused analysis in key areas. This aligns with the scenario where the professional starts with broad trends and then zooms in on specific locations.
- Specific-to-generic: This approach would be the opposite, starting with details about specific states and counties and then offering broad national insights. It doesn’t match the sequence described.
- Chronological: This approach focuses on the order of events and wouldn’t necessarily involve starting with broad insights and then narrowing down to specific locations.
- Broad: This approach would only offer general and high-level insights about nationwide performance, without focusing on specific states or counties.
Therefore, generic-to-specific best describes the professional’s strategy of presenting broad trends first and then diving deeper into targeted areas for further analysis. This can be effective for building context and then showcasing deeper insights in regions of interest.
A data analytics team working for a party planner creates a presentation for stakeholders about food and beverage needs. They share data about parties six months ago through to the present day. What type of approach to data visualization does this scenario describe?
Chronological
AI
In this scenario, the data visualization approach used by the analytics team is most likely chronological.
Here’s why:
- Chronological: This approach prioritizes the order of events, presenting data sequentially, typically from past to present or vice versa. In this case, the team is specifically discussing food and beverage needs from six months ago to the present day, directly aligning with a chronological order.
- Generic-to-specific: This approach starts with broader insights and then narrows down to specific details. While the team might discuss overall trends, the scenario emphasizes sharing data across a specific timeframe, suggesting a chronological focus.
- Specific-to-generic: This approach would start with specific examples and then move towards broader conclusions. While they might showcase specific party examples, the overall structure focuses on presenting data throughout the past six months.
- Fluid: This term lacks a specific definition in the context of data visualization and doesn’t offer a clear understanding of the data presentation flow.
Therefore, considering the emphasis on presenting data sequentially from a specific past period to the present day, chronological is the most accurate description of the team’s approach. This structure allows them to track changes, identify trends, and make informed decisions about future food and beverage needs based on past performance.
Fill in the blank: A set in Tableau is a custom field of data created from a _____ based on custom conditions.
larger dataset
Fill in the blank: A _____ in Tableau Public is a data page that contains a single view of a data visualization.
worksheet
AI
The missing word in the blank is worksheet.
In Tableau Public, a worksheet is a data page that contains a single view of a data visualization. Each worksheet offers a dedicated space to create and design a specific visualization using your data. You can have multiple worksheets within a single workbook, allowing you to explore different views and analyses of your data.
Here’s why the other options are incorrect:
- Field: A field represents a single column of data within your dataset.
- Bin: A bin refers to a specific category or range used in a histogram to group data points.
- Source: This term generally refers to the origin of your data, such as a CSV file or database.
Therefore, worksheet is the most appropriate term to describe a single data page with a visualization in Tableau Public.